Astra introduces new logo

Astra introduces new logo

JAKARTA (JP): Publicly-listed Astra International has launched
a new corporate logo symbolizing its developing business
strategy, which is focussing on achieving full customer
satisfaction.

Astra's president Rini M.S. Soewandi said the 42-year old
Astra Group had grown and developed into an excellent, large
conglomerate.

"But the 1997 economic crisis has forced us to critically
review our shortcomings and competitive advantages, in the light
of developing a new strategy to face the challenges of the new
millennium," she said.

Astra, Indonesia's largest automobile company, is a widely-
diversified group with large interests in motorcycle
manufacturing, plantations, forest-based and heavy equipment
industries and financial services.

"Our new corporate logo gives a more dynamic impression,
including a better response to various changes, flexibility,
entrepreneurial capability and international vision without
neglecting its identity that is deeply rooted in professionalism,
quality and integrity," Rini said in a statement.

Astra, she added, fully realizes that to retain customer
loyalty it should be able to fulfill the demand for better
quality and better services from its more discerning customers,
wherever they reside in the country.

"For example, a buyer of Astra automobiles, besides enjoying
access to its nation-wide service networks, also has the option
to use Astra credit financing and insurance service," Rini said.

"Full customer satisfaction is the watchword in all Astra
companies," Rini added.