Aroma Vera establishes itself in Jakarta

Aroma Vera establishes itself in Jakarta

By Marina Kanetti

JAKARTA (JP): The magical effects of flowers and aromatic
fragrances over the human body have been known for ages.

In fact, as Marcel Lavabre, founder and CEO of Aroma Vera,
Inc., and Linda Lie, cofounder and coowner of the Indonesian
branch, L&L Aroma Vera, try to convince their customers, aromatic
fragrances have as much effect over the human body, as they have
over the human soul.

On July 8 Marcel Lavabre, just arrived from the United States,
together with Linda Lie gave press conference, lecture and
demonstration in the World Trade Center, Jakarta on the Aroma
Vera products and the healing powers of essential oils.

The company, founded by the French-born Lavabre, is one of the
largest suppliers of essential oil-based products in the United
States. It markets its products through a system of essential
oils and synergies, environmental fragrancing, home spa, skin
care, hair care, customizing, gift collection, aromatic jewelry,
and education. Because of the efficiency of this comprehensive
system, Aroma Vera Inc., claims a large part in the worldwide
rediscovery and use of essential oils.

Since it was founded in 1981, Aroma Vera Inc., has enjoyed a
growing number of clients and customers worldwide. Slowly, but
inadvertently, Asia is also becoming part of the Aroma Vera
market. The Indonesian branch, L&L Aroma Vera, opened store on
Plaza Senayan, Jakarta, only last December, but has already
established itself on the local market. Apart from the store on
Plaza Senayan, L&L Aroma Vera also distributes fragrances and
essential oils to spas and beauty salons around the country.

For Linda Lie the marketability of the Aroma Vera products on
the Indonesian market is not surprising. "All that people need
here is education," says Linda. "Once they know what these oils
are all about, they accept them readily."

Indeed, the most essential about the essential oils and
fragrances is that they are made for customer satisfaction. Thus,
in the store one can see customers from all ages and from all
walks of life; and whereas first timers might only buy a bath
gel, some of the regular patrons, quite knowledgeable about the
different proprieties of the essential oils, would make special
orders for a particular kind of rare extract. Curiously enough,
not only women are among L&L Aroma Vera patrons. Men also value
the products for relaxation, sexuality, or the various gift
collections.

The magic of the extracted fragrances itself comes from the
various ways in which they stimulate and enliven the body and the
spirit. As Lavabre explains, essential oils have properties
ranging from alleviating or healing diseases, e.g. from kidney to
skin problems, to improving emotional condition, e.g. alleviating
stress, nervousness, or stimulating the mind.

Aromatherapy

Aroma Vera, Inc. has done something more than simply
developing and supplying essential oil-based products around the
world. In order to fully address the customer's needs, Lavabre
promotes the principles of aromatherapy, or the ways in which
essential oils work. Says Lavabre, "Aromatherapy treats symptoms
by addressing the specific physical, energetic, and psychological
background of the individual client."

This indeed, apart from the fine quality of the products
themselves, is what has made Aroma Vera, Inc. so successful.
Distribution of the Aroma Vera products -- from oils for fitness
and relaxation to aromatic potteries and candles -- goes along
with education geared toward the specific customer's needs.

Linda Lie, herself an example for an educator, is constantly
lecturing about the healing power of aromatherapy. She makes
demonstrations and lectures on various seminars and conferences.
A TV program which she made together with Lavabre on aromatherapy
and application of essential oils will appear on Aug. 3 on
Indosiar at 8.00 a.m.

So powerful she believes is the effect of essential oils and
aromatherapy, that when asked about prices (ranging from products
worth Rp 3,500 to others worth Rp 190,000), she seems
undisturbed. "People have to decide for themselves what is
important, the price of a product or to feel well, to be
confident about your looks."

Indeed, this is a problem that can be interpreted in different
ways. But looking at Linda, one can't help remembering the saying
that "He is happiest who hath power to gather wisdom from a
flower."