APPMI promotes fashion for everybody
APPMI promotes fashion for everybody
By Agni Amorita
JAKARTA (JP): To welcome the year 2001, the Indonesian Fashion
Designer Association (APPMI) held an attractive and friendly show
to set the trends for the coming year.
Most designers grouped in APPMI were eager to get closer to
their fans and clientele by organizing the four-day fashion show
at Fountain Terrace, Plaza Senayan shopping center in South
Jakarta.
It was a down-to-earth show and the venue allowed all
visitors, including street vendors, an opportunity to take a
glance at the catwalk.
Generally, fashion shows take place in hotel ballrooms or
luxurious venues targeting the wealthy.
For this year's fashion show, APPMI's member designers -- only
one third of its 79 members -- place more emphasis on wearable,
marketable clothes aimed at consumers of all groups.
The Starting Point of the New Era was the main theme of the
show. The starting point for every member of the association to
be more professional to face the tough challenges in the fashion
industry.
The first day of the show was opened by six newcomers and non-
members of APPMI, Lenny Agustin, Ernawati, Natalina Deviani,
Helena Lasmidewi, Putu Aliki, Reshna Setiawan and Rodhua Yulianti
Panggabean.
Their creations were fresh and inspiring, especially for
newcomers.
The second day featured senior designers such as Iva Lativah,
Ida Royani and Gusmi Jufri. They presented designs for female
Muslim apparel or Busana Muslim.
Bandung designer Gusmi presented embroidery and ethnic
ornaments such as motif of rumah gadang (traditional house with
architectural style of West Sumatra's ethnic group).
The designer smartly blended fresh bright colors and floral
accents to cater for the youth.
Singer-designer Ida Royani displayed a series of Busana Muslim
in a special theme Nuansa Bening (Pure Nuance). Pale and pastel
colors dominated the collection. As usual, her designs were
simple yet elegant.
Another Busana Muslim designer Anne Rufaidah explored folk
themes deriving ideas from gypsy clothes. She also emphasized
l980s styles.
Olga Tampake, Dina Midiani and Musa Widyatmodjo (APPMI's
chairman) appeared on the third day. Senior designers like Poppy
Dharsono, Vincent Fac and Taruna K. Kusmayadi displayed their
latest works in the evening.
The long silhouette and two-to-three piece cuttings dominated
the show. The concentration on fashion details such as
embroidery, sequins and fashion nails were more popular than
introducing new experiments as they once did.
Dina Midiani took a surrealistic approach presenting her
colorful funky dresses. Olga Tampake consistently stayed with
white and black as her fashion statement.
Musa showed his maturity. Inspired by rich Minangkabau ethnic
ornaments from West Sumatra, Musa created glittering collections.
He also created jewelry with Minangkabau styles.
"My philosophy is traditional value in international taste,"
Musa explained. Poppy Dharsono took batik as her main theme.
She exploited the beauty and classical design of Surakarta batik
as modern outfits. She used kawung pattern but modified it both
in colors and designs.
Vincent also used batik as his main inspiration. He explored
pesisiran (coastal) batik of Rembang (Central Java) and Juwana
batik. Taruna's designs, on the other hand, were very
contemporary, exposing butterfly motifs.
The last day of the show was concluded with the collections of
Aan Ibrahim, Soffie and Afif Syakur.
The show also presented Agnes Budisurya's romantic gowns,
Ilona Sumarijanto's daisy flower dresses, Eliza's gold and bronze
dresses.