'ANteve' begins airing 'Boleh Contest'

'ANteve' begins airing 'Boleh Contest'

Boleh Contest; ANteve, 5:30 p.m., Sunday

JAKARTA (JP): One of the many local dot-com companies,
bolehmail.com, launched Boleh Contest, a TV program linked to
bolehmail's ongoing Cyber Model 2001 Contest, last Wednesday at
Crowne Plaza Hotel, Central Jakarta.

Under the banner of its operator, PT Boleh Net Indonesia, the
program will be aired between March 18 and June 10, 2001.

Boleh Contest will be the first program in Indonesia that
combines electronic (television) and digital media (Internet).
The objective of the program is to create fun and excitement
through TV and Internet, while taking into consideration
educational aspects.

Darma Putra, bolehmail.com's marketing manager, promises that
Boleh Contest is a unique combination between the Internet and
television. The Internet users can watch the program on TV to see
their favorite participants' compete while the TV viewers can log
on to the Internet to communicate with the participants via
e-mail.

Last year, the cyber model contest which ran from May 15 until
June 24, was participated in by 346 boys and girls aged between
15 and 25 from all over Indonesia.

"We have to make this contest better than the previous one",
said Darma Putra during the launching.

Putra said that the response to last year's contest was
"fantastic". That is why bolehmail is cooperating with TV media
in the making of Boleh Contest to choose the winner of the Cyber
Model 2001 contest. Registration starts on Feb. 15 and ends on
April 20.

The program is a quiz participated in by selected Cyber Model
2001 contestants of which there are 118 girls and 252 boys
registered on the cyber model site.

Episodes 1 to 12 of the 13 episodes consist of the
prequalification round. In each episode, there will be a winning
pair who will be selected to join the grand final.

Over 12 pairs of cyber model nominees will compete in the
grand final which will be held in a cafe in Jakarta.

The winner will be chosen by a jury that consists of public
figures, fashion journalists and senior cyber models.

The grand final selection will also depend on the results of
polling at www.bolehmail.com where browsers can select their
favorite models.

The selected models are qualified to compete with other
prequalification winners in the grand final, which will be aired
in the 13th episode.

Produced in cooperation with technology-based company PT AITI
Investment, production house Acha Production, private TV station
ANteve, the program is hosted by well-known MC and TV presenter
Jodhy.

Jodhy, who usually partners with TV presenter Edwin, is to
present a full-fledged entertainment program to viewers during
the half-hour show. He was selected for his skill in telling
jokes.

Nothing special

There is nothing wrong with the Boleh Contest concept, which
is taken from the ongoing bolehmail's Cyber Model 2001's program.

Unfortunately, the boleh Contest show -- as shown in
Wednesday's preview for the press -- does not feature glamorous
models or the lifestyle of trendy celebrities.

The program offers nothing special compared to other TV quiz
shows. The show, which has four segments in each episode, is also
different from model contest show, Super Model Asia (RCTI,
Saturday, 5 p.m.) which features a talent competition instead of
a quiz.

An ANteve's public relations officer, Amalia Ahmad, admitted
that the show needed improvement and constructive criticism from
TV viewers to make it an interesting program. ANteve has already
prepared three of the 13 episodes to be broadcasted every Sunday
afternoon.

As for the new program's show time, Amalia said that ANteve
choose Sunday at 5:30 p.m. because most people are supposedly at
home on the weekend.

At least this show can provide useful information for modeling
enthusiasts, who are mostly teenyboppers. The show also provides
good experiences for cyber model contest participants who dream
of fame.

Cyber model Egidia Sawitri Dewayani, who won last year's
contest, said that her e-mail address bunny_bunny@bolehmail.com
has been flooded with daily messages from fans after she was
named Cyber Model 2000.

The 21-year-old Egidia is a student of the school of law of
Jakarta's Pancasila University. (Sri Ramadani)