Indonesian Political, Business & Finance News

An appeal to 'Aqua'

| Source: JP

An appeal to 'Aqua'

With the rainy season setting in fast, the usual floods
annually occurring in the city streets can be a nightmare for
Jakartans. A reason that contributes to flooding is clogged
gutters. In most canals around the city, one can see many used
plastic water bottles blocking the drainage of water.

It appears that the recycling of water bottles has not been
effective. Second, plastic is not biogradable for hundreds of
years.

The Aqua brand has become synonymous with bottled drinking
water. Even for other brands, people tend to ask for Aqua. I
suggest that PT Aqua Golden Mississippi, arguably the leading
market player in the mineral water industry in Indonesia, set
aside some of their resources and work hand-in-hand with the
local administration to help implement a Gutter Cleaning Campaign
("GCC" for lovers of acronyms). It would show that the company
indeed cares and is sensitive to the environment.

And what is the need to use plastic bottles for drinking water
anyway? Could the industry not use "biogradable" carton boxes
similar to milk or fruit juice containers? If this is possible,
the need for recycling used bottles (or small competitors
probably misusing "Aqua" empty bottles) would totally disappear.
I would appreciate if someone from the bottled water industry
would enlighten me on this.

D. CHANDRAMOULI

Jakarta

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