American Express launches gold concierge and travel service

American Express launches gold concierge and travel service

The Jakarta Post, Jakarta

American Express Bank Ltd. introduced on Thursday its first 24-
hour services for its gold charge card holders in Jakarta.

American Express Bank country manager Sylvia-Marie Challita
said that the new Amex products -- gold concierge and travel
service -- were aimed at assisting card holders get privileges in
making reservations for exclusive events, obtaining referrals for
medical and legal services, and purchasing gifts in the Asia
Pacific region, including Japan and Australia, as well as
arranging holiday trips.

"The card members will get help from our professional team and
will not be charged an additional service fee. They only need to
pay the amount of the transaction," she said.

"We are aiming at setting the standard in the gold card
segment in Indonesia and it is part of our strategy for the
premium segment in the country," she added.

Apart from the two new products, Amex gold charge card holders
are also offered a membership rewards program in which they get
points whenever they use their cards for shopping.

To apply for an Amex gold charge card, an applicant should
have a minimum income of Rp 150 million (US$16,165) per year and
pay a US$120 annual membership fee.

Sjahrial Djalil, an Amex card holder since 1977 who also
attended the launching ceremony, said he had never faced any
trouble in using Amex services abroad.

Established in 1850, American Express is a leading company in
the charge card and credit card fields with 1,700 offices in 130
countries. Currently, there are 55 million American Express cards
issued around the world. (004)