All aboard: Badminton must reach out and go global

All aboard: Badminton must reach out and go global

On the eve of this week's All-England, badminton's most
prestigious tournament, Denmark's top men's singles player Peter
Gade complained that domination by Asian players was detracting
from the sport's enjoyment for spectators. Four-time All-England
women's singles champion Susy Susanti contends that badminton
needs to step out of its traditional centers to reach new
audiences.

There is some truth to what Peter said, in that a match is
always more interesting when the players are from different
countries.

Yet it does not have to be the East vs. West contest that
Peter described. Showdowns between players from within Asia are
also interesting, like my rivalries with Bang Soo Hyun of South
Korea and China's Ye Zhaoying, or Icuk Sugiarto and Han Jian in
the 1980s.

China is dominant right now, but there is always change at the
top of the game. In the mid-1970s, perhaps there were those who
thought Indonesia was winning too much with Rudy Hartono and Liem
Swie King in the men's singles, but today everybody is struggling
to compete with the Chinese.

Denmark has consistently produced top players, especially in
men's singles and doubles. But even its women's singles players
have ranked among the best, and it has been more successful in
regeneration than us in producing players in the top 20.

There is no doubt that Danes and other Europeans can compete
at the top level -- they have the skills and physique. But there
is one important aspect -- mental toughness -- that I think the
European players need to work on.

In some sports, it used to be the case that we had lost before
we stepped onto the court, because Indonesians perceived athletes
from Europe and the United States to be taller, stronger and
better than us.

In badminton, it's the other way around. I enjoyed playing
against European players from Sweden and the Netherlands because
I knew that many of them were easily frustrated and would give
up. When losing or in a pressure situation, they would commit
unforced errors, so I didn't get tired playing them.

An example was Camilla Martin of Denmark. She was a very good
player, with excellent footwork, strokes and style. She was tall,
but she was also agile around the court. Even the Chinese players
were afraid when they had to play her.

But I always looked forward to playing her. One reason was
because her style of play suited mine. The second was that her
mental strength was suspect. If she made a mistake, she would get
so angry with herself and her consistency would fall apart.

I liked her off court, but there were mind games going on when
we faced each other across the net. I would sometimes smile at
her on court, make fun of her a bit, because I knew she would get
angry.

She was world and All-England champion, but she could have won
more if she was mentally tougher.

I think the real issue to make tournaments more attractive and
exciting is to ensure badminton is not restricted in popularity
to Asia or a few countries in Europe, like England, Denmark and
Sweden, as it is today.

The International Badminton Federation (IBF) needs to work on
bringing the sport to uncharted territory, like Africa, the U.S.
and other parts of Europe. Perhaps it has to use the example of
tennis in being able to reach all countries and make it popular
in them, and then there will be a bigger pool of players of
different nationalities.

Badminton needs to be packaged in such a way that it is
attractive to people and they are motivated to play. If more
people are interested in playing, then of course there will be
higher quality of play.

It also has to change with the times and people's tastes, but
that does not mean we should do away with the basic traditions.
When the All-England moved from Wembley to the National Indoor
Arena in Birmingham in 1994, the new stadium had a much more
modern, a bit impersonal feel about it, but the sense of
tradition of the tournament remained.

Another factor in improving the popularity of the sport is
increased sponsorship. With more sponsors on board, there will be
more attention to the sport, and badminton will grow. Again,
tennis can be used as an example.

Building the sport by increasing the participation of other
countries can only work to its benefit. I don't agree that it may
hurt Indonesia, in that there will be more competition and our
players may lose out. The country one is born in does not define
whether or not one will become a champion.

I am very proud and happy that this year's World Championship
is being held in Anaheim, California, instead of Denmark or
Singapore, the other countries that bid. They would have been
good choices, too, but the sport is already popular there.

The IBF made a great choice with Anaheim. Now, the American
public will be able to see that badminton is not a backyard
pastime, but a sport that combines power and art.

And we all know that if a sport is popular in the U.S., its
popularity can spread across the world.

Susy Susanti spoke to The Jakarta Post's Bruce Emond.