ADVERTORIAL --- Hong Kong Shopping Festival (Part 2)

ADVERTORIAL --- Hong Kong Shopping Festival (Part 2)

Worldwide shoppers to join HK Shopper of the Year Contest

Worldwide shoppers from at least 17 countries, including
Indonesia, are expected to join the 2005 Hong Kong Shopper of the
Year contest in Hong Kong. The contest, part of the 2005 Hong
Kong Shopping Festival, will be held in Hong Kong on July 19,
2005.

Winners of the contest will be announced on July 20, 2005.
The Hong Kong Tourism Board (HKTB), which is organizing the
contest, said that its annual Shopper of the Year contest was
designed to highlight Hong Kong as a well-established shopping
destination.

HKTB said that this year's contest theme is "Discover the
Shopping Fun in Hong Kong".

The contest requires each participating team consisting of two
participants to purchase one item from each of the 2005 Hong Kong
Shopping Festival shopping themes, namely 'Fashion and Beauty',
'Jewelry and Watches', 'Consumer Electronics' and 'Chinese
Traditions'.

HKTB said further that each team would be given a digital
camera to capture their shopping moments. "The photos of shopping
will be participated in a competition and the best team will
receive the newly introduced Photo Award," it said.

Meanwhile, the HKTB, in cooperation with The Jakarta Post, is
organizing an essay-writing contest to provide an opportunity for
winners to join the 2005 Hong Kong Shopper of the Year contest.

The contest kicked off on June 19 (today) and will be close on
June 26, 2005. Winners of the contest will be announced on June
28, 2005.

The prize for the essay-writing contest includes two return
economy class air tickets from Jakarta to Hong Kong, four day and
three night stays in a hotel, airport/hotel/airport transfers -
Hong Kong International Airport - Hotel - Hong Kong International
Airport.

HKTB said that each competing pair will be given a Shopping
Information Pack and shopping money amounting to HK$3,000 for the
competition.

"Participants are required to write about Hong Kong, and what
they want to see and buy in Hong Kong if there is Hong Kong
Shopping Festival," said HKTB.

The essay, written in English, must be half a page in length
and in A4 format, and no more than 300 words.

The essays must be submitted to The Jakarta Post via fax,
email or post before June 26, 2005.

Participants must be residents of Indonesia aged 20 years or
over and excluded staff and immediate family members of Hong Kong
Tourism Board as the contest prize sponsor and The Jakarta Post
as contest promoter.

Participants are also required to be able to speak English and
have a passport.

HKTB says that the first valid entry drawn from all entries
which met the stipulated conditions, will win a trip for two
people to Hong Kong to participate in the 2005 Hong Kong Shopper
of the Year contest.

The 2005 Hong Kong Shopping Festival provides a great way to
pick up fantastic buys.

This year's Hong Kong Shopping Festival will be held from June
25 to August 31.

The festival promises to be even better than ever with the
latest trends, amazing offers, hard-to-resist bargains, late-
night shopping, superb dining, exhilarating entertainment and
more!

Organized by the Hong Kong Tourism Board (HKTB), the 2005 Hong
Kong Shopping Festival offers an awesome experience featuring
special themed activities and a host of special promotions by
retail associations, shopping malls and themed food districts.
The 2005 Hong Kong Shopping Festival captures the diversity and
sophistication of Hong Kong, and leverages on the annual summer
sales to offer visitors the once-in-a-year opportunity to enjoy
great discounts.

The 2005 Hong Kong Shopping Festival highlights four major
shopping themes: 'World-class Fashion and Beauty Brands, 'Top-of-
the-line Watch and Jewelry Products', 'Cutting-edge Electronics'
and 'Unique Chinese Traditions'. The Hong Kong Shopping Festival
is a great way indeed to pick up some fantastic buys.

From high-end international fashion to funky independent
labels, Hong Kong offers a wide array of fashion and beauty
products as there is always something to suit every shopper's
style and budget.

Hong Kong is also a great place to buy watches and jewelry as
watchmakers and jewelers take great pride in the designs that
they create to offer the best cut and quality teamed with fine
craftsmanship. For the discerning shoppers, who are always on the
look out for the latest electronic gadgets, Hong Kong offers a
wide range of digital products to suit all; from amateurs to
advanced electronic users.

Shoppers will also be able to enrich their experience in
Chinese tradition and culture with a variety of Chinese goods,
such as arts and crafts, antiques, teas, dried seafood, tonic
foods and more.

Late shopping and dining experience in HK

Hong Kong's shops and restaurants are rolling out the red
carpet during the 2005 Hong Kong Shopping Festival. Many shops
and restaurants will stay open until 10 pm or later to offer a
stunning array of shopping and dining delights. Visitors can
relax, dine and unwind in Hong Kong's varied food and beverage
outlets. Meanwhile, night markets such as Ladies' Market, Temple
Street and Stanley Market are great places to find value-for-
money items.

For the nocturnal visitors who yearn for a cuppa, a drink, or
a hot meal after a long day of shopping, they will be pleased to
know that there will be international food promotions in popular
food districts, such as Lan Kwai Fong, Knutsford Terrace,
Knutsford Steps, Canton Road, Ashley Road and Hillwood Road. The
exciting events that are lined up in these areas are the Lan Kwai
Fong Summer Beer Festival, Knutsford Day, the 2005 Canton Road
Food Festival, Wine & Dine@Ashley, and Carnival of the
Multinational Journey of the Motorcycle.

Winners of the lucky draw to receive prizes

The 2005 Hong Kong Shopping Festival will offer a lucky draw.
Winners of the lucky draw will receive incredible prizes for
winners. Simply shop or dine at a Hong Kong Shopping Festival
participating merchant or restaurant and you might go home a
winner.

Shopping and dining have always been exciting in Hong Kong and
now the Lucky Draw provides another amazing incentive for you to
spend to your heart's content! A total of 70 fabulous prizes
worth up to HK$2.2million are up for grabs while the Grand Prize
is a Rolex Ladies Diamond Watch worth HK$500,000 sponsored by
Oriental Watch.

To enhance the shopping experience, the Hong Kong Tourism
Board is also working with retail merchants and restaurants under
the Quality Tourism Services (QTS) scheme to offer exclusive
visitor privileges. These privileges have been specially created
for visitors, so make sure you pick up your Hong Kong Shopping
Festival Passport to Special Offers at Hong Kong Tourism Board
Visitor Information & Services Center.

HKTB to host a plethora of exciting events

To add to the excitement of the Festival, HKTB will also host
a wide range of events, such as Hong Kong Shopper of the Year
Contest, Children's Choir Festival, Hong Kong Fashion Week for
Spring/Summer 2006, a dance performance titled "The Emperor and
the Nightingale" by HK Ballet, Ocean Park Polynesian Summer
Splash, the 2005 Hong Kong International Band Festival,
Manchester United Cup and Lan Kwai Fong Summer Beer Festival.

The festival will absolutely provide a wonderful spectrum of
activities to keep you engrossed, entertained and enthralled in
Hong Kong.

To find out more about the 2005 Hong Kong Shopping Festival,
log on to www.DiscoverHongKong.com

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