Thu, 30 May 1996

Ad spend

From Media Indonesia

I would like to ask the advertising agency which designed the television advertisement for Plaza Senayan why they promote such consumptive behavior as reflected in the jingle "You live only once ... do not waste the chance" and the helicopter used by the liberal-spending lady for shopping? Is it true that one's lifetime must be spent acquiring luxury goods?

Is the Indonesian Advertising Bureau not authorized to supervise the quality of its members' products?

If films are censored by the Film Censor Board, why is there no Advertisement Censor Board?

AYIE GUNAWAN

Jakarta