Ad spend
Ad spend
From Media Indonesia
I would like to ask the advertising agency which designed the
television advertisement for Plaza Senayan why they promote such
consumptive behavior as reflected in the jingle "You live only
once ... do not waste the chance" and the helicopter used by the
liberal-spending lady for shopping? Is it true that one's
lifetime must be spent acquiring luxury goods?
Is the Indonesian Advertising Bureau not authorized to
supervise the quality of its members' products?
If films are censored by the Film Censor Board, why is there
no Advertisement Censor Board?
AYIE GUNAWAN
Jakarta