A slice of life with Johnny Andrean

A slice of life with Johnny Andrean

Bruce James, Contributor, Jakarta

While the tough may get going when the going gets tough,
hairstylist-cum-bread store owner Johnny Andrean is firmly
convinced that it's better to have a plan B at the ready.

A self-confessed positive thinker, he learned his lesson the
hard way in May 1998.

Professional and private success as one of the country's
leading hairstylists and a husband and father of four counted for
nothing after 19 of his salons were picked clean by looters in
the rioting preceding president Soeharto's exit from power.

"They took everything -- the air-con, the chairs, towels, even
the shampoo sinks. Can you imagine that? In one year, you can
open maybe four or five salons, but in one night 19 were
gone ...," he said.

"I told all my employees that we're in this together, and we
moved the employees from the closed salons to other ones. Nobody
complained even though they were losing part of their
commission."

Tall, lean Johnny, who now wears his hair shoulder length and
looks younger than his 43 years, soon left with his family for
the United States, returning by himself three months later. He
and his wife, Tina, a bridal gown designer, now divide their time
between Jakarta and a home near San Francisco, where his children
are in school.

The panic and anxiety he experienced during those days of
mayhem are gone, but the traumatic memories remain, and were
brought back recently by the images of lawlessness in Iraq.

Still, unlike some Chinese-Indonesians who continue to waver
on returning to their homeland, Johnny is embarking on a new
venture where the cloying fragrance of hair spray is nowhere to
be found.

Located in cavernous Mal Kelapa Gading in the upmarket North
Jakarta suburb, Bread Talk is touted as a "premier boutique
bakery", its gleaming silver racks holding breads bestowed with
catchy names such as "Crouching Tiger, Hidden Bacon" and
"Osambal", the latter so named in dual homage to its spicy
filling and the most wanted man in America.

Johnny believes the new business is not such a radical
departure from his usual vocation. For one, the shop, as with
hairdressing, is meeting a public need, with Johnny remarking
that more Indonesians are eating bread.

And it's a boutique after all, its glass-enclosed, open-plan
design looking more like an Italian fashion store than a bakery.

"When I saw this store in Singapore for the first time, I
realized the concept was so different from other bakeries," he
said. "It's like fashion -- they create the shape, the name,
which is so unique in itself and has its own story ... And I love
fashion and style."

Business has been brisk in the three weeks since the opening,
Johnny said, with the rolls and buns selling like, well,
hotcakes. It could be put down to the novelty value, with Jakarta
residents always looking to latch onto the latest food trend
before discarding it for the next flavor of the month, but on a
recent Friday afternoon there were still long queues snaking out
of the store and past a neighboring coffee shop.

Johnny may be cooking up success in the bread business, but he
is not about to hang up his scissors at his salons, now numbering
187 across the country.

The son of a businessman and a salon owner, Johnny was born
one of five children in the bustling city of Pontianak in West
Kalimantan.

"I helped my mother in her salon from when I was very
young ... The salon part is from my mother, but the business side
is from my father, he was a very wise man and both my parents
supported me."

Johnny said he loved the freedom hairstyling gave him to help
clients stand out by changing their look. He moved to Jakarta in
the early 1980s, starting small with a salon in North Jakarta and
opening a second a couple of years later.

"I saw that the problem in building the salon business here is
how to keep the stylists, because mostly they want to have their
own business and in Indonesia it's not difficult to own your own
salon," he said.

Johnny's solution was to open training schools, graduating
stylists equipped with the necessary skills to move into his
expanding network of salons.

Apart from the training centers, he emphasizes building
relationships with his employees.

"We give them a good salary, a good bonus, a commission, but
people also need care, because other people can always pay them
more. We try to keep close to them, and listen to what they want,
so hopefully we can keep them as long as possible."

He credits Tina with supporting him in building the business,
which also includes a range of hair-care products, and exploring
new fields.

"A family, the people you love, motivate you to be the best,"
he said. "Other people don't care about tomorrow, what they get
today they spend, but I have my children, and I have to take care
of their future. I have to keep doing the best for them."

Although Indonesia is a huge market for beauty products,
Johnny said hairstylists and salon owners needed to understand
the subtleties of keeping the customer satisfied.

"A salon is not only the skill of the haircut, but how it
treats the customers, that still needs to be developed in
Indonesia. In my salons, I prefer more personalized service, one-
on-one, so when they come in, we're like friends ..."

He said there was also an urgent need for control of the
industry, with anyone able to call themselves a hairstylist and
work through their ambitions on an unwitting victim.

In general, Johnny is optimistic about the future, believing
that Indonesian society is opening up and becoming more tolerant,
especially the younger generation.

But it's also a case of once bitten, twice shy.

"In 1997, people told me to move my kids to the U.S. or
Australia because something would happen, and I said no, I wanted
my kids with me, and that there were a lot of foreigners in
Jakarta, it would be protected," he said.

"What happened in '98 really hit me, my positive thinking
rebounded on me. I'm still optimistic, but now I have something
to fall back on, and not just panic when something happens.
There's a plan A and a plan B now."