31 RI brands get Superbrand status

31 RI brands get Superbrand status

JAKARTA: A further 31 brands available in Indonesia were awarded
Superbrands status by the world's leading independent arbiter of
branding during a ceremony in Jakarta on Thursday.

Founded in London 12 years ago, the Superbrands Organization
has recognized and publicized the achievements of thousands of
outstanding brands worldwide.

The latest Indonesian brands honored were: ACA Insurance,
Adhimix Precast, Antagin JRG, Bank BNI, Bank BRI, Bank Ekonomi,
Baskin Robbins, Ceres, Ciputra, Equil, Filma, Gudang Garam, ICI
Dulux, Khong Guan, Kino the Innovator, Kokita, Kopi Singa, MLC
Life, Monde, Natur Slim, Nissin, Paseo, Radio Prambors, RS. Omni
Medical Center, Sanken, Securicor, SoKlin, Tiga Roda, Wings and
Yellow Pages.

Superbrands International managing director Eamonn Sadler said
the Indonesian Superbrands Council, comprising leading Indonesian
or Indonesian-based figures, selected the brands using a set of
strict criteria, including market dominance, longevity, customer
loyalty, goodwill and overall market acceptance.

The brands join 28 others, including Adidas, Nokia and
Indofood, who were previously selected.

A total of 100 brands are expected to be named Superbrands. --
JP