Water purifiers market in Indonesia is anticipated to witness growth at a CAGR of over 5.7% during 2015-20
Market growth is predominantly driven by rising concerns regarding safety of drinking water and its effects on health, growing awareness about the benefits of adopting water purifiers, and increasing urbanization in the country. Region-wise, the western region is the largest demand generator for water purifiers in Indonesia, primarily on account of industrial development, which is resulting in various water contamination issues, thus surging water purifier demand in the region. Although, the most preferred sales channel for water purifiers in Indonesia is indirect sales through retailers and distributors, direct sales via online sales platforms are gaining traction in the country.
Indonesia witnesses abundant rainfall and accounts for -6% of the world's fresh water resources and -21% of total water resources in Asia-Pacific. However, water contamination is widespread in Indonesia and the government investments in piped water supply network are quite inadequate. The public water supply in the country is mostly inconsistent and the water supplied in most parts of the country is of low quality. In 2014, at least 80% of the population in Indonesia had no access to piped water, indicating that a large chunk of the population in the country still relies on river water for drinking, washing and bathing. Moreover, the major rivers in the country do not meet drinking water requirements on account of direct and improper disposal of domestic and industrial waste into these rivers. Due to contamination of major rivers, the availability of clean water is one of the major problems that the country is currently facing, which is consequently boosting the adoption of water purifiers in the country.