Mon, 07 Mar 2005
From:

Coke, Pepsi lost U.S. soft-drink market share in 2004

Associated Press, Atlanta

Coca-Cola Co. and PepsiCo Inc. saw their share of the U.S. soft- drink market decline in 2004, according to annual rankings released on Friday.

Cadbury Schweppes PLC maker of Dr Pepper, and Cott Corp., the biggest supplier of private-label soda, increased their share of the US$65.9 billion market.

Coke, the industry leader based in Atlanta, saw its U.S. market share drop by 0.9 percentage point to 43.1 percent. The market share for PepsiCo, Purchase, New York, declined by 0.1 percentage point to 31.7 percent.

Coke's volume fell 1 percent, while Pepsi managed a volume gain of 0.4 percentage point in the U.S.

The market-share results, released by Beverage Digest/Maxwell, a data service that tracks soft-drink sales, reflect the continued growth of diet soft drinks and energy drinks and the steady decline of sugary colas.

The soft-drink industry overall grew 1 percent by volume in 2004.

That was better than 2003, but still below the annual growth rates of between 2 percent to 4 percent during the 1990s. That drop-off has come as consumers increasingly reach for bottled water and other noncarbonated drinks.

Cadbury Schweppes, London, the industry's No. 3 player, boosted its market share by 0.2 percentage point to 14.5 percent. Cadbury was helped by a strong performance from Diet Dr Pepper, which posted a 16.2 percent increase in volume last year.

However, its 7 UP brand dropped out of the top 10 soft drinks for the first time since the rankings began in 1985.

Toronto-based Cott, the biggest maker of private-label sodas and a major supplier to Wal-Mart Stores Inc. and other big retailers, had another strong year.

Its market share grew 0.8 percentage point to 5.5 percent.

Last year, price increases from Coke and Pepsi bottlers slowed volume growth and helped private-label sodas gain market share. The price gap in grocery stores between branded sodas and private-label drinks grew to nearly 40 percent last year - at the high end of historical levels.

Retailers have been putting more display space behind their store brands, oftentimes at the expense of Coke and Pepsi.

Coca-Cola Classic retained its spot as the No. 1 soft drink, but its share declined 0.7 percentage point to 17.9 percent and volume fell 3 percent. Pepsi-Cola, the No. 2 soda, lost 0.4 percentage point for an 11.5 percent share, and volume dropped 2.5 percent.

For 2005, Coke and Pepsi have already announced a slew of new drinks aimed at winning back consumers. Coke with Lime recently hit stores, following up on the success of Diet Coke with Lime. Pepsi is following with lime-flavored versions of Pepsi and Diet Pepsi.

Both companies are also trying to seize on the popularity of the Splenda artificial sweetener. A reformulated version of Pepsi One featuring Splenda rolls out shortly and Diet Coke Sweetened with Splenda debuts in May.

Last year, Diet Coke volume was up 5 percent and Diet Pepsi grew 6.7 percent by volume in the United States, according to the rankings.





News Search/Filter
Transaction Rates
19 Jul 18
Buy
Sell
AED1
3,890.32
3,890.32
AFN1
196.14
196.14
ALL1
131.98
131.98
AMD1
29.76
29.76
ANG1
7,743.66
7,743.66
AOA1
56.27
56.27
ARS1
517.34
517.34
AUD1
10,572.38
10,572.38
AWG1
7,989.84
7,989.84
AZN1
8,393.46
8,393.46
BAM1
8,489.41
8,489.41
BBD1
7,144.93
7,144.93
BDT1
169.07
169.07
BGN1
8,499.80
8,499.80
BHD1
37,757.65
37,757.65
BIF1
8.06
8.06
BMD1
14,289.87
14,289.87
BND1
10,490.23
10,490.23
BOB1
2,067.58
2,067.58
BRL1
3,710.95
3,710.95
BSD1
14,289.87
14,289.87
BTC1
104,590,128
104,590,128
BTN1
208.17
208.17
BWP1
1,387.31
1,387.31
BYN1
7,182.67
7,182.67
BZD1
7,107.80
7,107.80
CAD1
10,851.01
10,851.01
CDF1
8.85
8.85
CHF1
14,306.82
14,306.82
CLF1
601,425.67
601,425.67
CLP1
21.88
21.88
CNH1
2,118.68
2,118.68
CNY1
2,126.91
2,126.91
COP1
4.98
4.98
CRC1
25.19
25.19
CUC1
14,289.87
14,289.87
CUP1
560.38
560.38
CVE1
150.41
150.41
CZK1
643.64
643.64
DJF1
80.28
80.28
DKK1
2,232.74
2,232.74
DOP1
287.04
287.04
DZD1
121.15
121.15
EGP1
798.38
798.38
ERN1
950.08
950.08
ETB1
514.57
514.57
EUR1
16,641.30
16,641.30
FJD1
6,833.16
6,833.16
FKP1
18,688.29
18,688.29
GBP1
18,688.29
18,688.29
GEL1
5,832.20
5,832.20
GGP1
18,688.29
18,688.29
GHS1
2,982.84
2,982.84
GIP1
18,688.29
18,688.29
GMD1
297.58
297.58
GNF1
1.57
1.57
GTQ1
1,907.42
1,907.42
GYD1
68.31
68.31
HKD1
1,820.63
1,820.63
HNL1
595.02
595.02
HRK1
2,250.40
2,250.40
HTG1
211.71
211.71
HUF1
51.30
51.30
IDR1
1.00
1.00
ILS1
3,929.36
3,929.36
IMP1
18,688.29
18,688.29
INR1
208.65
208.65
IQD1
11.98
11.98
IRR1
0.32
0.32
ISK1
133.73
133.73
JEP1
18,688.29
18,688.29
JMD1
108.92
108.92
JOD1
20,140.68
20,140.68
JPY1
126.67
126.67
KES1
142.13
142.13
KGS1
209.47
209.47
KHR1
3.52
3.52
KMF1
33.79
33.79
KPW1
15.87
15.87
KRW1
12.62
12.62
KWD1
47,164.10
47,164.10
KYD1
17,143.63
17,143.63
KZT1
41.40
41.40
LAK1
1.69
1.69
LBP1
9.45
9.45
LKR1
89.39
89.39
LRD1
88.72
88.72
LSL1
1,073.96
1,073.96
LYD1
10,411.70
10,411.70
MAD1
1,507.22
1,507.22
MDL1
856.81
856.81
MGA1
4.25
4.25
MKD1
270.24
270.24
MMK1
9.93
9.93
MNT1
5.85
5.85
MOP1
1,767.00
1,767.00
MRO1
40.19
40.19
MRU1
398.54
398.54
MUR1
413.59
413.59
MVR1
927.30
927.30
MWK1
19.67
19.67
MXN1
755.89
755.89
MYR1
3,520.10
3,520.10
MZN1
243.97
243.97
NAD1
1,074.02
1,074.02
NGN1
39.58
39.58
NIO1
450.16
450.16
NOK1
1,748.81
1,748.81
NPR1
130.11
130.11
NZD1
9,705.53
9,705.53
OMR1
37,119.15
37,119.15
PAB1
14,289.87
14,289.87
PEN1
4,367.98
4,367.98
PGK1
4,344.59
4,344.59
PHP1
267.27
267.27
PKR1
111.94
111.94
PLN1
3,859.98
3,859.98
PYG1
2.49
2.49
QAR1
3,924.71
3,924.71
RON1
3,574.96
3,574.96
RSD1
141.07
141.07
RUB1
226.71
226.71
RWF1
16.44
16.44
SAR1
3,810.32
3,810.32
SBD1
1,813.49
1,813.49
SCR1
1,055.42
1,055.42
SDG1
793.65
793.65
SEK1
1,612.39
1,612.39
SGD1
10,466.16
10,466.16
SHP1
18,688.29
18,688.29
SLL1
2.26
2.26
SOS1
24.65
24.65
SRD1
1,916.04
1,916.04
SSP1
109.69
109.69
STD1
0.67
0.67
STN1
675.64
675.64
SVC1
1,632.78
1,632.78
SYP1
27.74
27.74
SZL1
1,073.69
1,073.69
THB1
429.03
429.03
TJS1
1,517.71
1,517.71
TMT1
4,071.21
4,071.21
TND1
5,397.07
5,397.07
TOP1
6,183.18
6,183.18
TRY1
2,977.99
2,977.99
TTD1
2,119.70
2,119.70
TWD1
467.13
467.13
TZS1
6.26
6.26
UAH1
542.90
542.90
UGX1
3.81
3.81
USD1
14,289.87
14,289.87
UYU1
458.22
458.22
UZS1
1.83
1.83
VEF1
0.17
0.17
VND1
0.62
0.62
VUV1
131.43
131.43
WST1
5,520.45
5,520.45
XAF1
25.36
25.36
XAG1
222,407.23
222,407.23
XAU1
17,540,044.28
17,540,044.28
XCD1
5,287.55
5,287.55
XDR1
20,002.84
20,002.84
XOF1
25.36
25.36
XPD1
13,105,287.17
13,105,287.17
XPF1
139.45
139.45
XPT1
11,724,736.27
11,724,736.27
YER1
57.07
57.07
ZAR1
1,076.38
1,076.38
ZMW1
1,432.38
1,432.38
ZWL1
44.32
44.32
Taxation Exchange Rates
31 Aug 16 - 06 Sep 16
USD 1
13,232.00
AUD 1
10,043.30
CAD 1
10,213.70
DKK 1
1,999.40
HKD 1
1,706.22
MYR 1
3,283.28
NZD 1
9,623.63
NOK 1
1,605.23
GBP 1
17,433.70
SGD 1
9,757.68
SEK 1
1,569.45
CHF 1
13,631.10
JPY 100
13,101.00
MMK 1
11.01
INR 1
197.29
KWD 1
43,920.70
PKR 1
126.23
PHP 1
285.00
SAR 1
3,528.53
LKR 1
91.12
THB 1
382.08
BND 1
9,756.53
EUR 1
14,885.50
CNY 1
1,987.61

Okusi Associates: Indonesian Business & Management Services