{
    "success": true,
    "data": {
        "id": 1568802,
        "msgid": "yogyakarta-hotel-occupancy-collapses-to-just-5-per-cent-during-early-ramadan-phri-prepares-effective-1771937347",
        "date": "2026-02-24 18:23:00",
        "title": "Yogyakarta Hotel Occupancy Collapses to Just 5 Per Cent During Early Ramadan, PHRI Prepares Effective Strategies",
        "author": "Karta Raharja Ucu",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "Hotel occupancy in Yogyakarta has collapsed to just 5\u201310 per cent at the start of Ramadan, with the Indonesian Hotel and Restaurant Association attributing the crisis to declining consumer purchasing power and the absence of foreign tourists, affecting 479 establishments. PHRI is implementing price promotions and cost reductions whilst urging the government to introduce stimulus measures to revive tourism ahead of the Eid holiday season.",
        "content": "<p>REPUBLIKA.CO.ID, YOGYAKARTA - Hotel occupancy rates in the Special\nRegion of Yogyakarta have plummeted at the beginning of Ramadan 1447\nHijri. The Indonesian Hotel and Restaurant Association (PHRI) of the\nSpecial Region of Yogyakarta recorded that hotel occupancy was only in\nthe range of 5 to 10 percent during the first week of the holy\nmonth.<\/p>\n<p>\u201cOccupancy has fallen dramatically. Our data shows it is only around\n5 to 10 percent,\u201d said Chairman of PHRI DIY, Deddy Pranowo Eryono, on\nMonday (23\/2\/2026).<\/p>\n<p>Deddy said that the decline in hotel occupancy at the beginning of\nRamadan is a recurring phenomenon each year. However, this year\u2019s\nsituation is considered more challenging due to the decline in people\u2019s\npurchasing power and the lack of non-Muslim and foreign tourists.<\/p>\n<p>\u201cIt\u2019s worse because people\u2019s purchasing power has decreased and there\nare not many non-Muslim tourists,\u201d he said.<\/p>\n<p>Overall, PHRI DIY recorded that 479 members, consisting of star-rated\nhotels, non-star-rated hotels, and restaurants, have been affected by\nthe decline. To address this, a number of strategies are being\npromoted.<\/p>\n<p>PHRI DIY encourages all its members to prepare a number of strategies\nand attractive programs during the holy month. Mitigation measures\ninclude offering room price promotions or adjusting rates according to\nthe policies of each hotel management. In addition, business owners are\nalso implementing operational efficiencies to reduce costs.<\/p>\n<p>Deddy also urged the government to issue policies that can boost\ntourist visits in the lead-up to Eid al-Fitr. Discounts on public\ntransport fares and plans to implement a work-from-anywhere (WFA) policy\nfor civil servants and private sector employees are considered to be a\nstimulus for the hotel sector in Yogyakarta, as well as preparing for\nthe surge in visitors during the Eid holiday season.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/yogyakarta-hotel-occupancy-collapses-to-just-5-per-cent-during-early-ramadan-phri-prepares-effective-1771937347",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}