{
    "success": true,
    "data": {
        "id": 1562809,
        "msgid": "yogyakarta-hotel-association-targets-foreign-tourists-to-maintain-occupancy-during-ramadan-1771475040",
        "date": "2026-02-18 16:27:06",
        "title": "Yogyakarta Hotel Association Targets Foreign Tourists to Maintain Occupancy During Ramadan",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "The Indonesian Hotel and Restaurant Association (PHRI) in Yogyakarta is targeting foreign tourists, primarily from Malaysia, Singapore and Thailand, to offset a sharp decline in hotel occupancy at the start of Ramadan, which is expected to fall below 15 per cent. Hotels are offering Ramadan promotions and rate reductions whilst banking on government transport discounts and a proposed \"work from anywhere\" policy for civil servants ahead of Eid to boost visitor numbers.",
        "content": "<p>Yogyakarta (ANTARA) \u2014 The Indonesian Hotel and Restaurant Association\n(PHRI) for the Special Region of Yogyakarta (DIY) is targeting visits\nfrom foreign tourists to maintain hotel occupancy rates in Yogyakarta\nduring Ramadan 1447 H.<\/p>\n<p>\u201cSome from abroad have actually started coming in, but not yet in\nsignificant numbers,\u201d said PHRI DIY Deputy Chairman for Promotion and\nEvents Muhtar Habibi in Yogyakarta on Wednesday.<\/p>\n<p>According to Habibi, the foreign tourists currently arriving in\nYogyakarta are primarily from Southeast Asia, including Malaysia,\nSingapore and Thailand.<\/p>\n<p>However, their numbers have not been sufficient to stem the decline\nin hotel occupancy at the start of Ramadan.<\/p>\n<p>\u201cMost are from Southeast Asia. During the fasting month, probably the\nlargest numbers come from Malaysia, Singapore and Thailand,\u201d he\nsaid.<\/p>\n<p>Habibi acknowledged that hotel occupancy rates in Yogyakarta have\nbegun falling at the start of Ramadan, despite having averaged around 65\nper cent during the period of 1\u201316 February 2026.<\/p>\n<p>He estimated that occupancy would fall below 15 per cent over the\ncoming days, with some hotels expected to record occupancy below 10 per\ncent \u2014 a pattern that has recurred at the start of the fasting month in\nrecent years.<\/p>\n<p>\u201cThis has been happening for five years now. At the start of fasting,\nwe always hit a low,\u201d said Habibi.<\/p>\n<p>To mitigate the decline, Habibi said PHRI DIY member hotels are\npreparing various Ramadan promotions, including room rate\nreductions.<\/p>\n<p>Hotel operators are also implementing operational efficiencies whilst\npreparing for the high season around Eid al-Fitr.<\/p>\n<p>Habibi noted there are no fixed rules regarding a floor for room rate\nreductions, as each hotel has its own pricing calculations tailored to\nits market and online sales platforms.<\/p>\n<p>\u201cThere aren\u2019t really any fixed rules. It\u2019s up to each hotel, because\nit\u2019s their own business,\u201d he said.<\/p>\n<p>In addition to room promotions, Habibi added that some hotels are\nalso relying on food and beverage programmes, particularly iftar\npackages.<\/p>\n<p>However, he assessed that growth in communal iftar package sales this\nyear has not been as strong as in previous years, owing to an increasing\nnumber of hotels offering similar programmes.<\/p>\n<p>Currently, PHRI DIY has approximately 479 member establishments,\ncomprising starred hotels, non-starred hotels and restaurants.<\/p>\n<p>Habibi expressed hope that government policies on public transport\nfare discounts and plans to implement a \u201cwork from anywhere\u201d arrangement\nfor civil servants and some private sector employees ahead of Eid 2026\nwould help boost tourist visits to Yogyakarta.<\/p>\n<p>\u201cHopefully, with those discounts, tourist numbers will increase \u2014\npeople who weren\u2019t planning to travel home will now do so because\ntransport is cheap,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/yogyakarta-hotel-association-targets-foreign-tourists-to-maintain-occupancy-during-ramadan-1771475040",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}