Through this virtual tour, Yili narrates the story of Joyday ice\ncream, which has successfully brought joy to the Indonesian people\nthrough an integrated production and distribution network.<\/p>\n
Jakarta, Indonesia \u2014 Yili Group has introduced the Indonesian edition\nof its annual global programme, \u2018Taste the World with Yili and Discover\na Better Life 2026\u2019. As one of the five main destinations, Yili has\nlaunched its latest video regarding the journey of Joyday ice cream. The\nvideo also highlights Yili\u2019s efforts to optimise local production and\ndistribution networks to provide high-quality products for consumers in\nSoutheast Asia.<\/p>\n
Bringing Joy Through a Strong Distribution Network<\/p>\n
Joyday has become a widely recognised ice cream brand in Indonesia,\nreaching all 3erm provinces. To uncover the secrets behind the\npopularity and freshness of Yili\u2019s products, this virtual tour follows\nthe journey of local content creator duo, William and Reysa. Their\njourney begins at a shop in a busy residential area frequently visited\nby children, where the pair witnessed firsthand how Joyday has become\none of the fastest-selling products. From that shop, they traced\nJoyday\u2019s distribution chain, from shop owners to delivery couriers,\nbefore finally meeting Onaki Murti, a Joyday distributor who is a vital\npart of Yili\u2019s distribution network in Indonesia.<\/p>\n
\u201cThe key lies in the quality of distribution. We implement the\nstorage standards of PT Yili Indonesia with discipline,\u201d said Murti. \u201cBy\napplying these standards, wherever Joyday is purchased, the quality and\ntaste remain consistent. We also ensure that distribution runs smoothly\nso that the product is increasingly accessible and in demand by the\npublic. These efforts also provide benefits to us as local\npartners.\u201d<\/p>\n
Long-term Investment and Global Innovation<\/p>\n
Behind its popularity as an everyday snack, Joyday also reflects\nYili\u2019s long-term commitment to the Indonesian economy. Since 2021, the\nYili Indonesia Dairy production facility has served as the primary\nmanufacturing hub for Joyday in the region. The factory, which is the\nfirst facility built independently by Yili in Southeast Asia, produces\ndozens of Joyday variants to meet the needs of the Indonesian market\nwhile also supplying various countries in Southeast Asia, the Middle\nEast, and Africa.<\/p>\n
Adhering to the corporate principle, \u201cNo Innovation, No Future\u201d, Yili\ncontinues to develop products that suit the tastes and needs of local\nconsumers. These efforts have garnered global recognition. Joyday\u2019s\nlava-coated chocolate ice cream product\u2014the focus of this virtual tour\nvideo\u2014successfully won the \u201cBest Ice Cream\u201d award at the World Dairy\nInnovation Awards 2025. This award further strengthens Joyday\u2019s position\nas one of the leading ice cream products in the region.<\/p>\n
Through this virtual tour, Yili reaffirms its commitment to\ncontinuously strengthening its reach in Indonesia and other\ninternational markets. By combining global resources with a deep\nunderstanding of the local market, Yili aims to deliver various\ninnovative and high-quality dairy products that bring enjoyable\nexperiences to families across the world.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/yili-showcases-joydays-journey-in-indonesia-through-global-virtual-tour-1783486479", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }