{
    "success": true,
    "data": {
        "id": 1575791,
        "msgid": "yamaha-strengthens-position-in-domestic-market-1772204525",
        "date": "2026-02-27 21:19:53",
        "title": "Yamaha strengthens position in domestic market",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "PT Yamaha Indonesia Motor Manufacturing is launching an aggressive strategy in 2026 that includes new vehicle models such as the Yamaha TMAX, special edition designs, and enhanced after-sales service to solidify its market position. The company is also reinforcing its commitment to racing through Yamaha Racing Indonesia whilst introducing special Ramadan programmes and digital service improvements to strengthen customer engagement and brand identity.",
        "content": "<p>Jakarta \u2013 PT Yamaha Indonesia Motor Manufacturing (YIMM) is launching\nan aggressive strategy for 2026 that includes the introduction of new\nproducts and enhanced services to strengthen the brand\u2019s position in the\ndomestic market.<\/p>\n<p>At the Yamaha Media Breakfast 2026 event in Jakarta on Friday, Senior\nMarketing Director Sutarya stated that in addition to launching new\nvehicle models such as the Yamaha TMAX, the company is introducing\nupdates to the Maxi and Classy Yamaha ranges.<\/p>\n<p>The company is also introducing special edition designs marking\nYamaha\u2019s 70th anniversary and 25 years of the Maxi Yamaha as part of\nefforts to strengthen brand identity.<\/p>\n<p>\u201cDuring this Ramadan period, we are also offering various special\nprogrammes to provide the best service whilst getting closer to our\nconsumers,\u201d Sutarya said.<\/p>\n<p>Additionally, he stated that the company is committed to improving\nthe after-sales service experience through its dealer network,\nauthorised workshops, and practical digital services.<\/p>\n<p>The company wants consumers not only to be satisfied with their\npurchased products but also to experience reliable service support\nthroughout their journeys.<\/p>\n<p>Yamaha has reaffirmed its commitment to motorsport by strengthening\nYamaha Racing Indonesia. Sutarya described racing as the company\u2019s DNA,\nwhich consistently provides structured development up to international\nlevel.<\/p>\n<p>He cited the example of Yamaha-backed rider Aldi Satya Mahendra, who\nhas achieved the World Supersport 300 world championship title.<\/p>\n<p>\u201cWe believe that combining product innovation, strengthened services,\nand racing achievements can reinforce our brand position whilst\nsupporting the growth of Indonesia\u2019s national automotive industry,\u201d he\nsaid.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/yamaha-strengthens-position-in-domestic-market-1772204525",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}