{
    "success": true,
    "data": {
        "id": 1687677,
        "msgid": "yamaha-pg-1-not-yet-entering-indonesia-heres-why-1776653461",
        "date": "2026-04-20 08:42:00",
        "title": "Yamaha PG-1 Not Yet Entering Indonesia, Here's Why",
        "author": "Agung Kurniawan",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Yamaha Indonesia has no immediate plans to introduce the PG-1 adventure moped in the country, citing differences in market preferences where scooters dominate over mopeds, unlike in Thailand and Malaysia where the model has been well-received. The decision hinges on business calculations, as the investment required for promotion and ecosystem development does not align with projected sales potential in Indonesia's specific underbone motorcycle segment. However, Yamaha remains open to future launches if consumer demand surges significantly.",
        "content": "<p>SAMOSIR, KOMPAS.com - The adventure moped segment has recently gained\npopularity. Following the arrival of the Honda CT125, many hope that\nYamaha Indonesia will bring in the PG-1 to compete with it.<\/p>\n<p>However, PT Yamaha Indonesia Motor Manufacturing (YIMM) appears\nreluctant to market the 115 cc engined motorcycle domestically. Despite\nreceiving positive responses in Thailand and Malaysia since its launch,\nthe company is holding back.<\/p>\n<p>Rifki Maulana, Manager of Public Relations for Community &amp; YRA at\nPT Yamaha Indonesia Motor Manufacturing (YIMM), explained that the\nIndonesian moped market has a different character.<\/p>\n<p>\u201cThe PG-1 is in a market with high moped demand. That high demand is\nstill about 50:50 with scooters. It\u2019s quite a hype,\u201d Rifki said to\nreporters on the sidelines of the MAXI Tour Boemi Nusantara on Saturday\n(18\/4\/2026).<\/p>\n<p>According to Rifki, looking at national data, the market share for\nmopeds in Indonesia is currently very specific. For the current product\nlineup, Yamaha feels it can still meet Indonesian consumers\u2019 needs.<\/p>\n<p>Furthermore, Rifki emphasised that launching a new model is not just\nabout bringing units to dealers. It involves significant investment\ncalculations, from promotion to building the ecosystem.<\/p>\n<p>\u201cWe often try to open new markets. But opening a new segment or\nmarket requires investment. That investment isn\u2019t just the product, but\nalso promotion and the ecosystem,\u201d he stated.<\/p>\n<p>The main reason why the PG-1 has not yet been or may not be launched\nin Indonesia is closely tied to business considerations. YIMM assesses\nthat the current sales potential does not match the costs involved.<\/p>\n<p>\u201cWhy up to now the PG-1 hasn\u2019t appeared in Indonesia or been launched\nthere, well, it\u2019s because it doesn\u2019t align from a business point of\nview. The investment might not be worth it compared to the sales plan\nand so on,\u201d Rifki explained.<\/p>\n<p>Nevertheless, Rifki does not completely close the door. According to\nhim, Yamaha always moves based on market desires. If in the future\nconsumer demand increases dramatically, the plans could change.<\/p>\n<p>\u201cIt depends on the consumers. Everything comes back to consumer\ndemand,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/yamaha-pg-1-not-yet-entering-indonesia-heres-why-1776653461",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}