{
    "success": true,
    "data": {
        "id": 1911005,
        "msgid": "x-to-overhaul-creator-monetisation-scheme-emphasising-original-content-1786366508",
        "date": "2026-08-10 18:47:15",
        "title": "X to Overhaul Creator Monetisation Scheme, Emphasising Original Content",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Social media platform X is replacing its Revenue Sharing program with a new 'Original Content Rewards' scheme, phasing out the old system. The new program, announced by the platform, will require creators to subscribe to X Premium and meet follower and impression thresholds, while strictly penalising content that merely reposts or copies material from other accounts. This shift follows previous failed attempts to adjust creator payments and aims to realign incentives towards generating novel content on the platform.",
        "content": "<p>Social media platform X, owned by businessman Elon Musk, is\nreportedly changing its monetisation scheme for influencers and\ncreators. According to a report from TechCrunch on Saturday (8\/9), X\nwill phase out the current Revenue Sharing program and replace it with a\nnew scheme called Original Content Rewards. The primary change in the\nnew program is an emphasis on content originality. X will no longer\naccept new participants for the Revenue Sharing program, although\nexisting participants can still earn until 7 September. Starting 8\nSeptember, they can apply for the new program. To be eligible, creators\nmust subscribe to an X Premium package and meet requirements including\n500 verified followers and at least 500,000 Home Timeline impressions\nfrom verified users within 90 days. Content such as commentary will\nstill be counted, but X stressed that if a user\u2019s content routinely uses\nmaterial created by others, they must add significant original value to\nmeet the platform\u2019s original content guidelines. X provided examples of\ncontent not considered original, such as posts merely copied from other\naccounts, content downloaded from one account and re-uploaded to\nanother, or reposted content without meaningful transformation. Allegra\nJacchia, a representative from X, stated that the current program had\nreached a point where its incentives were no longer aligned. She said\ncreators should focus on bringing new and original content to the\nplatform, rather than just chasing payouts. Jacchia added that while the\ncompany could have added more rules and exceptions, the better decision\nwas to start fresh with a program designed from day one to reward\noriginality. This announcement follows several attempts by X to fix the\nRevenue Sharing program, including an effort in April to reduce payments\nto aggregator accounts and those using clickbait tactics.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/x-to-overhaul-creator-monetisation-scheme-emphasising-original-content-1786366508",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}