Workers start removal of 'So Klin' billboards<\/p>\n
JAKARTA (JP): Following City Traffic and Land Transportation
\nAgency (DLLAJ) orders, workers started on Thursday dismantling
\nbillboards displaying advertisements for \"So Klin\" detergent.<\/p>\n
Agency head Buyung Atang said he had ordered the two-by-six
\nmeter billboards to be pulled within a period of 10 days
\nbeginning Thursday unless the company, or its two advertising
\nagencies, could obtain legal permits for the 80 billboards at bus
\nstops in the capital.<\/p>\n
The colorful advertisements, depicting three noted
\nentertainers and the detergent soap are placed, for example, at
\nseveral bus stops on the city's main streets of Jl. Thamrin, Jl.
\nPemuda, Jl. Pramuka, Jl. Perintis Kemerdekaan and Jl. Gatot
\nSubroto.<\/p>\n
Buyung said advertising agency's PT Prima Jaya and PT Kartika
\nKurnia had yet to obtain the permits for the installment of the
\nbillboards at the sites.<\/p>\n
The permits were still being processed by the Outdoor
\nAdvertising Review Team (TPTPR) formed by the governor, he said.<\/p>\n
The two agencies, he said, proposed to erect 100 billboards in
\nOctober and November 1999 at bus stops belonging to DLLAJ, which
\nis also a member the TPTPR.<\/p>\n
Before the team had issued them with permits, the companies
\ndecided in January to install 80 billboards.<\/p>\n
\"They did pay tax, but not in full,\" Buyung said.<\/p>\n
The tax for billboards is Rp 4,000 per square meter a day.<\/p>\n
\"So far, they've only paid Rp 430 million in six months for
\nthe 80 boards they have already installed,\" he said.<\/p>\n
The two companies could not be reached for comment on
\nThursday.<\/p>\n
Buyung also said the two agencies had broken an agreement they
\nhad made to renovate the bus stops.<\/p>\n
\"The agencies were supposed to renovate the bus stops before
\nthey installed the boards, but they didn't do so,\" Buyung said.<\/p>\n
Buyung explained that out of around 600 bus stops in Jakarta,
\n45 percent are either damaged or graffitied. The city
\nadministration therefore decided to invite the private sector to
\nhelp repair them.<\/p>\n
Earlier on Tuesday, Governor Sutiyoso announced at his office
\nthe dissolution of the TPTPR because its procedures issuing
\nlicenses for outdoor advertisements were too complicated.<\/p>\n
An advertisement agency, for example, has to go to separate
\nagencies to get different approvals.<\/p>\n
Such a procedure, Sutiyoso said, opens up the possibility of
\ncorruption.<\/p>\n
Outdoor advertisement licenses are now being handled solely by
\nthe City Revenue Agency. (09)<\/p>",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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