With such devastating terrorist attacks and also the resulting
\nuncertainties that now prevail around the world, there has been
\na crisis of confidence in which all industries (from the service
\nindustry to manufacturing) must respond with decisiveness and
\nresolve.<\/p>\n
The Tourism Authority of Thailand, with the full support of
\nthe Royal Thai Government, firmly believes that despite the
\ntension in the world and low-expectation in the travel industry,
\nthe promotion of the country's tourism sectors, one of the
\ncountry's most important industries, should continue to be a top
\npriority.<\/p>\n
So, TAT has set a target of making Thailand the \"Tourism
\nCapital of Asia\" in 2003 by positioning and promoting it as a
\ntruly quality destination.<\/p>\n
TAT is projecting about 11.13 million international visitors
\nin 2003, an increase of 6 percent over 2002. This will generate
\nan estimated 360.6 billion baht in foreign exchange revenue, up
\n11.50 percent over the projected earnings for 2002.<\/p>\n
The Thailand tourism industry is facing intensive competition
\nworld-wide for more market share, and needs to ensure that TAT
\nwill maintain strong brand-image and positioning through well-
\ntargeted campaigns in all target markets.<\/p>\n
Therefore, the main tourism promotion and marketing theme
\n\"Amazing Thailand - Experience Variety\" will be maintained in
\n2003.<\/p>\n
For the Indonesian market, besides the regular classic
\ndestinations (Bangkok - Pattaya, Chiang Mai and Phuket), new
\npromoted destinations such as Hua Hin (famous for its Royal
\nPalace and Koh Samui (island\/beach resort) have been step-by-step
\nacknowledged by the market.<\/p>\n
Some niche markets that are now being developed in the
\nIndonesian market are:<\/p>\n
A. Golf. With various international-standard golf courses that
\nlocated in the Kingdom, Thailand can offer many worthy golf tour
\npackages. Golf players can enjoy good facilities and services
\nwith a competitive price.<\/p>\n
B. Health & Beauty. For those who want to pamper themselves
\nwith various health and beauty treatment, they could come to
\nThailand and enjoy thematic spa including Thai Health Message.<\/p>\n
C. Special Interested Group. Thai cooking and agrotourism also
\nhave been very popular in the Indonesian market. A visit to
\nvarious cooking schools in hotels (modern) and traditional houses
\nhas produce memorable experience and knowledge. Also some
\nPlantation Trips can enhance the people's curiosity about the
\nbenefit of agricultural products.<\/p>\n
D. Long Stay Program, Medical Check-Up. Bangkok offers several
\ninternationally accredited hospitals, which are fully equipped
\nwith experienced and reliable medical team assistance. So, an
\nOverseas Medical Check-Up in Bangkok is a combination between
\nreliable report and competitive expenses.<\/p>\n
E. MICE (Meeting, Incentive, Convention and Exhibition).
\nThailand, especially Bangkok is backed up by several
\ninternational meeting venues that can fit with all the MICE
\nrequirements. From service industry to manufacturing -
\ninternational events have taken place in Thailand, and are still
\ngrowing.<\/p>\n
Last year (2001) there were 153,450 tourists from Indonesia
\n(local and expatriates), a 5.5 percent increase from 145,066 in
\n2000. A five to six percent increase is TAT's expectation for
\nthis market.<\/p>\n
Tourism Authority of Thailand
\nIndonesia Representative Office
\nApartemen Metro Sunter Blok II - Ground Floor Unit 112 A, Jalan
\nMetro Kencana V - Jakarta 14340 Tel: 021 - 6530 3173 Fax: 021 -
\n6530 3173 Mobile Phone: 0818 93 26 93 E-mail: danadi@dnet.net.id<\/p>",
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"sponsor": "Okusi Associates",
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