{
    "success": true,
    "data": {
        "id": 1771474,
        "msgid": "win-co-group-coco-expands-into-thailand-with-chocolate-products-1780023272",
        "date": "2026-05-29 09:00:00",
        "title": "Win&Co Group (COCO) Expands into Thailand with Chocolate Products",
        "author": "Aprillia Ika",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Trade",
        "summary": "Win&Co Group (COCO) has expanded into Thailand through a partnership with Canaan Enterprises, securing a US$500,000 deal to distribute its chocolate products. The agreement capitalises on Thailand\u2019s projected confectionery market growth to US$431 million by 2034, leveraging Indonesia\u2019s premium cocoa quality and innovative products to bolster international brand positioning.",
        "content": "<p>PT Wahana Interfood Nusantara Tbk (COCO), also known as Win&amp;Co\nGroup, has expanded into Thailand. The expansion was achieved through an\ninternational partnership via a Memorandum of Understanding (MoU) with\nThailand\u2019s major distribution firm Canaan Enterprises Co., Ltd.\u00a0Under\nthe agreement, Canaan Enterprises will support the market development\nand distribution of Win&amp;Co Group\u2019s chocolate products across\nThailand for the duration of the multi-year partnership, valued at\nUS$500,000 (approximately Rp8.91 billion at an exchange rate of Rp17,827\nper dollar). Canaan Enterprises is a food and beverage distribution\ncompany with retail and food service industry distribution networks in\nThailand. The country is one of Southeast Asia\u2019s largest food and\nbeverage markets, with growing confectionery, bakery, caf\u00e9, and premium\ndessert sectors. Thailand\u2019s chocolate market is projected to grow at a\n5.30% compound annual growth rate (CAGR) from 2026 to 2034, reaching\nUS$271 million in 2025 and expected to rise to US$431.34 million by\n2034. Muyassar said: \u2018Thailand is a strategic market in Southeast Asia\nwith a highly dynamic premium food and beverage industry. Through this\npartnership, we see significant opportunities to expand Indonesian\nchocolate products\u2019 market penetration and strengthen Win&amp;Co Group\u2019s\ninternational positioning. We are confident that Indonesia\u2019s\nhigh-quality cocoa and our innovative products will be well-received in\nThailand and the wider region,\u2019 in a press release on Friday, 29 May\n2026. Indonesia is renowned as one of the world\u2019s largest cocoa\nproducers, known for its distinctive and complex flavour profile,\noffering significant potential for the global premium chocolate\nindustry. Muyassar stated that international market expansion is a key\nfocus of the company\u2019s long-term growth strategy. With rising global\ndemand for premium chocolate, the company is confident that Indonesian\ncocoa-based products will have strong international competitiveness\nthrough product quality, innovation, and authentic flavour\ndifferentiation. In line with its business transformation, Win&amp;Co\nGroup is committed to enhancing innovation and product quality while\nexpanding domestic and international distribution networks to drive\nsustainable, high-value business growth.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/win-co-group-coco-expands-into-thailand-with-chocolate-products-1780023272",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}