{
    "success": true,
    "data": {
        "id": 1766947,
        "msgid": "wifi-targets-70-million-indonesian-households-through-internet-rakyat-service-1779913061",
        "date": "2026-05-26 20:12:00",
        "title": "WIFI Targets 70 Million Indonesian Households Through Internet Rakyat Service",
        "author": "Erlangga Djumena",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "WIFI has launched its Internet Rakyat service targeting over 70 million underserved Indonesian households, aiming to boost fixed broadband penetration from 20-22% to compete with regional peers. The company plans to offer high-speed internet at Rp100,000 monthly, with a revised business model to ensure affordability and quality, potentially generating significant revenue if it captures millions of customers.",
        "content": "<p>PT Solusi Sinergi Digital Tbk (WIFI) is optimistic that its Internet\nRakyat (IRA) service will become a new player reshaping the national\nfixed broadband industry landscape. Targeting the lower-middle-income\nsegment previously underserved by home internet, the company aims to\ncapture over 70 million households across Indonesia. IRA was officially\nlaunched by WIFI through its subsidiary, PT Telemedia Komunikasi Pratama\n(Telemedia), with simultaneous rollout in Region I covering Java,\nMaluku, and Papua. Telemedia\u2019s President Director and WIFI Director,\nShannedy Ong, stated that Indonesia\u2019s fixed broadband market remains\nsubstantial with current penetration at just 20-22 per cent. He noted\nthat while overall internet penetration in the country stands at 85 per\ncent, the majority stems from mobile usage rather than fixed broadband\nhome services. This situation presents a significant opportunity for IRA\nto enter the underserved lower-middle-income market. \u201cThe 85 per cent\ninternet penetration in Indonesia refers to mobile usage, not fixed\nbroadband at home. That is why Indonesia lags far behind neighbouring\ncountries, where penetration rates exceed 50 per cent,\u201d he said. With a\nhome internet service offering speeds up to 100 Mbps at Rp100,000 per\nmonth, the company is confident it can boost national fixed broadband\npenetration and aggressively expand its customer base. Converting this\npotential market into active customers would significantly impact the\ncompany\u2019s revenue. For instance, if IRA reaches 5 million customers by\n2026, the company\u2019s total revenue potential can be calculated from this\nfigure. \u201cAt Rp100,000 per customer, say 5 million this year, and more\nnext year, the total revenue can be easily estimated,\u201d he added. Amid\nintense competition in the internet service provider (ISP) industry, Ong\nsaid IRA has a distinct business approach. The company has overhauled\nits business model, network design, and distribution strategy to deliver\naffordable internet without compromising quality. \u201cWe have studied all\nISP business models and designs over the past five to ten years. Our\napproach is different,\u201d he added. One efficiency strategy involves a\ndifferent network design and split ratio compared to other operators.\nAdditionally, the company collaborates with local ISPs through\nrevenue-sharing schemes to expand market penetration more efficiently.\nIf the company used traditional approaches like most existing operators,\noffering internet at Rp100,000 per month would be unfeasible.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/wifi-targets-70-million-indonesian-households-through-internet-rakyat-service-1779913061",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}