Amid rising consumer awareness of values, transparency, and brand\nintegrity, the concept of halal is now evolving beyond mere product\ncertification. Halal is increasingly viewed as a foundation of trust and\na strategic business direction implemented holistically.<\/p>\n
This perspective is highlighted in the launch of Authentic Halal\nBrand: Cases of Brands Embracing Halal Values<\/em>, published by IHATEC\nPublisher. Authored by Dr.\u00a0Wahyu T. Setyobudi, Ikhsan Fauzi Munawir,\nEvrin Lutfika, and Anang Ghozali, the book examines how brands can build\nauthentic halal identities\u2014not merely surface-level compliance\u2014but\nintegrate halal values into their culture, strategy, and consumer\nexperiences.<\/p>\n In the book, two ParagonCorp brands\u2014Wardah and Kahf\u2014are highlighted\nas examples of successful implementation of the Authentic Halal Brand\nconcept. Both are placed at the highest maturity level, Level 4\nAuthentic Halal Brand, for consistently embedding halal values in\nbusiness processes, brand communication, and sustainable social\ncontributions.<\/p>\n Dr.\u00a0Wahyu T. Setyobudi, founder and CEO of Inspark Indonesia and the\nconcept\u2019s originator, explained that amid the growing halal industry,\nbrands are required not only to meet compliance aspects but also to\nconsistently embed halal values in their identity, culture, and consumer\nexperiences.<\/p>\n \u2018Authentic Halal Brand emerges from a brand\u2019s genuine commitment to\nmaking halal values not just an attribute, but a cohesive element that\ndrives business direction, culture, innovation, and the meaning\nexperienced by consumers,\u2019 he stated in a written release on Friday, 29\nMay 2026.<\/p>\n Wardah is noted in the book as one of the brands that successfully\nreshaped halal perceptions in Indonesia\u2019s beauty industry. Since its\ninception, Wardah has positioned halal not as a product attribute but as\na value fostering courage, empowerment, and inclusive relevance across\ngenerations.<\/p>\n Novia Sukmawaty, Senior Group Head of Wardah Masterbrand &\nSkincare at Paragon Technology and Innovation, explained that for\nWardah, halal is a commitment to delivering benefits that resonate\nbroadly with society.<\/p>\n \u2018For Wardah, halal is not just about permissible usage but how a\nbrand consistently delivers safety, trust, and utility. We believe halal\nmust permeate product quality, business processes, and societal\ncontributions,\u2019 said Novia.<\/p>\n She added that this approach drives Wardah to continuously deliver\nscience-based innovations, responsible communication, and socially\nrelevant initiatives.<\/p>\n Meanwhile, Kahf is presented as an example of contextual and relevant\nhalal values for modern men. The book introduces Kahf as a companion\nbrand guiding consumers toward better versions of themselves without a\npreachy approach.<\/p>\n Andrie Kurniarahman, Group Head of Brand Development for PC &\nInnovation at Kahf, said the approach stems from understanding that\ncurrent consumers need brands that authentically and relevantly align\nwith their life journeys.<\/p>\n \u2018For Kahf, halal is not just a product foundation but a value\ntranslated relevantly into modern men\u2019s lives. Therefore, Kahf aims to\ngrow alongside consumers by building a positive ecosystem with aligned\ncommunities and partners, and serving as a companion in their journey to\nbetter versions of themselves,\u2019 Andrie explained.<\/p>\n Besides Wardah and Kahf, the book features case studies across\nindustries\u2014from food and logistics to hospitality\u2014to demonstrate how\nhalal values can underpin sustainable and adaptable business growth.<\/p>\n Through this publication, IHATEC hopes more industry players will\nview halal not merely as a compliance standard but as a value framework\ncapable of building trust, loyalty, and broader societal impact.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/wardah-and-kahf-highlighted-as-authentic-halal-brands-in-ihatecs-latest-publication-1780072536",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}