{
    "success": true,
    "data": {
        "id": 1660660,
        "msgid": "vp-gibran-pushes-downstreaming-market-access-for-ntt-products-1775609599",
        "date": "2026-04-07 11:46:12",
        "title": "VP Gibran pushes downstreaming, market access for NTT products",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Economy",
        "summary": "Vice President Gibran Rakabuming Raka visited NTT Mart in East Nusa Tenggara, reviewing local products like coffee, textiles, and processed foods to promote downstreaming and enhanced market access. Accompanied by provincial leaders, he emphasised building sustainable marketing ecosystems through stakeholder collaboration, aligning with President Prabowo Subianto's directives to boost added value and competitiveness for MSMEs and small industries. The initiative aims to empower local communities, drive regional development, and position NTT as a contributor to national economic growth via expanded national and international markets.",
        "content": "<p>Accompanied by East Nusa Tenggara Governor Melki Laka Lena, Deputy\nGovernor Johni Asadoma, and Industry and Trade Office Head Zet Sony\nLibing, Gibran reviewed a wide range of locally produced goods showcased\nat the NTT Mart.<\/p>\n<p>NTT Mart serves as a marketing hub connecting producers, farmers,\nfishers, artisans, and businesses with consumers at regional, national,\nand international levels.<\/p>\n<p>Products on display included coffee, woven textiles, honey, fisheries\nproducts, and processed foods such as moringa- and sorghum-based items,\nalongside traditional snacks reflecting the province\u2019s diverse local\nindustries.<\/p>\n<p>NTT Mart also features handicrafts and fashion products sourced from\nall 22 districts and cities across the province, highlighting cultural\nrichness and the growing potential of the local creative economy.<\/p>\n<p>The products are developed by small and medium industries (IKM) and\nmicro, small, and medium enterprises (MSMEs), forming a key part of\nefforts to strengthen grassroots economic activity.<\/p>\n<p>The platform has expanded to all 22 districts and cities, involving\nhundreds of businesses and tens of thousands of local products, while\nsupporting downstreaming to boost added value and competitiveness.<\/p>\n<p>Gibran said strengthening sustainable marketing ecosystems for local\nproducts is crucial, including through collaboration among regional\ngovernments, businesses, and other stakeholders.<\/p>\n<p>The initiative aligns with President Prabowo Subianto\u2019s directive to\naccelerate downstreaming and expand market access for Indonesia\u2019s\nleading local commodities.<\/p>\n<p>Governor Melki Laka Lena called for stronger consolidation among MSME\nplayers to ensure all local products are accommodated and marketed\neffectively through NTT Mart.<\/p>\n<p>He said the program aims to empower local communities economically\nand demonstrate that East Nusa Tenggara can contribute to national\ngrowth through stronger local product consumption.<\/p>\n<p>Melki also expressed hope that NTT Mart will evolve into a primary\nhub for promotion, distribution, and showcasing of local products\ncapable of entering national and global markets.<\/p>\n<p>The visit forms part of broader government efforts to accelerate\nregional development and strengthen economic resilience and public\nwelfare through local industry growth.<\/p>\n<p>Related news: Indonesia eyes NTT as new creative economy powerhouse\nhub<\/p>\n<p>Related news: RI moves to strengthen domestic market amid global\ntensions<\/p>\n<p>Translator: Kornelis Kaha, Martha Herlinawati Simanjuntak<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/vp-gibran-pushes-downstreaming-market-access-for-ntt-products-1775609599",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}