Viva Apotek and Highway Hub Amenity Private Limited (Highway Hub)\nsigned a memorandum of understanding (MoU) on 11 March 2026 to explore a\nstrategic partnership focused on the development and operation of\nintegrated retail formats along the toll road network and rest\nfacilities in India.<\/p>\n
This initiative is designed as an expansion for Viva Apotek and\naccommodates opportunities arising from the high demand for modern\nretail services and healthcare access in India\u2019s transforming\ninfrastructure sector.<\/p>\n
India is experiencing fivefold infrastructure growth, with the Indian\nGovernment allocating funds of 20 trillion rupees, equivalent to Rp3,800\ntrillion or 3.8 quadrillion rupiah, for the construction of 20,000 km of\nnew access-controlled toll roads by 2030. This high-speed toll road\nnetwork is projected to grow from 4,500 km in 2025 to 21,500 km in 2033,\na fivefold capacity increase that opens up untapped opportunities in the\nnon-fuel economic sector.<\/p>\n
From these opportunities, the expansion strategy to be pursued by\nboth parties involves developing way-side amenities (rest facilities)\nwith 500 outlets over the next five years. The outlet construction will\nbe carried out in three phases to build a retail platform that\nintegrates minimarket (convenience store) services, coffee retail,\npharmacy services, and healthcare, primarily located at petrol stations\nalong India\u2019s major toll road network.<\/p>\n
\u201cJoining the Highway Hub ecosystem is a highly measured expansion\nstep for Viva Apotek. With a target of developing 500 outlets over the\nnext five years, we are securing a strategic position amid India\u2019s\ninfrastructure explosion. This synergy allows us to optimise the\npotential of the rapidly growing non-fuel highway economy, which is\nexpanding fivefold,\u201d said Viva Apotek\u2019s President Director, Ni Ketut\nSukartiwi, after signing the MoU.<\/p>\n
Highway Hub India is a business line of Pragati Group, one of India\u2019s\nlargest logistics and warehousing infrastructure developers. Highway Hub\nis a leading developer and operator of way-side amenities (rest\nfacilities) in India, which has partnered with renowned global F&B\npartners such as KFC and Pizza Hut.<\/p>\n
Through this collaboration, Highway Hub will leverage its location\ndevelopment platform, relationships with fuel station operators, and\nreal estate integration capabilities to support the network\u2019s location\ndevelopment.<\/p>\n
On the other hand, Viva Apotek will bring its retail brand,\noperational systems, store standard operating procedures (SOPs), and\nexpertise in pharmacy retail management, which will form the foundation\nfor operating the retail network.<\/p>\n
The retail format developed in this strategic partnership is planned\nto operate under the Viva Apotek brand, with customer experience\nstandards, technology systems, and operational processes developed by\nViva Apotek.<\/p>\n
This strategic partnership marks Viva Apotek\u2019s initial step towards\nbecoming a global pharmacy retailer. The combination of each party\u2019s\nstrengths in strategic location development, infrastructure integration,\nand modern retail operations is expected to open long-term growth\nopportunities in the mobility retail and healthcare retail sectors in\nIndia.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/viva-apotek-partners-with-highway-hub-to-develop-retail-network-on-indian-toll-roads-1773874250", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }