Visa launches new debit card service<\/p>\n
JAKARTA (JP): Visa International launched a new debit card
\nservice in Indonesia yesterday to tap into the country's growing
\nnumber of bank depositors.<\/p>\n
Visa International country manager for Indonesia Ellyana C.
\nFuad said the new product, Visa Electron, debit card was part of
\nVisa International's global program to boost its presence in the
\nAsia-Pacific region.<\/p>\n
\"Indonesia and Thailand are the first two countries to tap
\ninto the region,\" she said, adding that, in coming weeks, Japan
\nand India would be next.<\/p>\n
She said Visa International would cooperate with six domestic
\ncommercial banks: Bank Bali, Bank Duta, Bank Lippo, Bank Mashill,
\nBNI and Bank Pos.<\/p>\n
The crisis has been a big blow to the country's banking system
\nwith the loss of international confidence, and the rupiah's value
\nsharp decline, by almost 80 percent, against the U.S. dollar.<\/p>\n
Despite this, Ellyana said, there were 60 million banking
\ndepositors who will become Visa International's target market.<\/p>\n
She said that Visa International expected to issue 25 million
\nVisa Electron debit cards here in the next five years to serve
\npart of the 60 million banking depositors.<\/p>\n
\"We expect about 15 percent of total depositors in Indonesia
\nto become our debit cardholders in the next five years,\" she
\nsaid.<\/p>\n
Visa International's debit card, which is like a credit card,
\nwill allow holders who have bank accounts and deposits to settle
\ntransactions without cash.<\/p>\n
She said the country's political and social uncertainty forced
\nmore people to carry out transactions with \"plastic money\" rather
\nthan with cash.<\/p>\n
\"More people now prefer to have more security to settle their
\nbusiness,\" she said.<\/p>\n
She said that Visa International expected to issue 25 million
\nVisa Electron debit cards in the Asia-Pacific region in the first
\nyear.<\/p>\n
Visa International has issued 52 million Visa Electron debit
\ncards worldwide with a total transaction value of US$411
\nbillion. (aly)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/visa-launches-new-debit-card-service-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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