Vietnamese electric vehicle manufacturer VinFast recently held a\ndiscussion titled \u2018The New Economics of Mobility: Why Ownership Value\nMatters\u2019. The discussion examined changes in economic conditions and\nconsumer behaviour that are shaping how Indonesians choose vehicles.<\/p>\n
Automotive observer from ITB Yannes Martinus Pasaribu said the\ndevelopment of the electric vehicle ecosystem in Indonesia has driven a\nshift in consumer mindset. According to him, the decision to buy an\nelectric vehicle is no longer influenced solely by the vehicle price,\nbut also considers the entire cost during the ownership period.<\/p>\n
Yannes explained that this change is inseparable from the\ncharacteristics of the middle class, which is one of the largest\nsegments of the Indonesian automotive market. Amid economic pressure and\nincreased caution in managing spending, consumers are beginning to\ncalculate various cost components before buying an electric vehicle,\nfrom monthly instalments, energy costs, operational costs, and\nmaintenance costs, to potential savings compared to petrol or diesel\nvehicles through a Total Cost of Ownership (TCO) approach.<\/p>\n
\u2018Consumers are starting to see how much they have to pay in credit\nper month, how much the operational cost is if they buy a BEV, where\nthey previously used petrol or diesel and then convert to electricity,\nand how much the savings are,\u2019 said Yannes at the VinFast booth at GIIAS\non Monday, 3 August 2026.<\/p>\n
According to Yannes, consumer caution also shows that electric\nvehicles are no longer seen merely as a technology trend. Consumers are\nbeginning to see the real benefits obtained during the ownership period.\nTherefore, manufacturers need to present clear economic value, not only\nthrough products but also through a supporting ecosystem that can\nprovide convenience for users.<\/p>\n
A similar view was expressed by Commercial and Marketing Leader\nSukimin Thio. He said the experience of owning a vehicle is now an\nimportant consideration in purchasing decisions. According to him,\nconsumers increasingly see cars as a long-term usage plan, not just\nconsidering the initial impression of the product.<\/p>\n
This change is also influenced by the ease of access to information\nthrough social media. Consumers can now compare various aspects before\nmaking a choice, from after-sales service, ease of servicing, spare\nparts availability, charging networks, to operational support during the\nownership period.<\/p>\n
\u2018So in my opinion, the ecosystem is very important in deciding which\ncar brand we will choose,\u2019 said Sukimin.<\/p>\n
From the community perspective, Founder and Host of LugNutz Auto\nRockford Pojono sees consumers entering a more rational phase in\nchoosing electric vehicles. According to him, initial interest in EVs is\nnow developing into consideration of how the vehicle can support daily\nmobility with more efficient ownership costs compared to internal\ncombustion engine (ICE) vehicles.<\/p>\n
This change in consumer behaviour is both a challenge and an\nopportunity for electric vehicle manufacturers. VinFast is trying to\nanswer this need through the \u2018Drive Worry-Free\u2019 concept, by presenting\nan electric vehicle ownership approach that is easier, more comfortable,\nand provides certainty for users.<\/p>\n
The concept focuses not only on vehicle sales but also on the\ncustomer experience while using an electric car. One of the programmes\noffered is Battery Peace of Mind, which provides free battery rental for\ntwo years and a lifetime battery warranty. This programme is designed to\nreduce consumer concerns about maintenance and battery replacement\ncosts.<\/p>\n
In terms of after-sales service, VinFast presents Service Confidence\nthrough a free scheduled maintenance programme for two years. Currently,\nVinFast has 40 dealers and more than 100 workshop and after-sales\nservice networks in Indonesia to support consumer needs.<\/p>\n
VinFast is also strengthening the vehicle ownership aspect through\ncharging infrastructure support. With more than 3,200 charging stations\nspread across Indonesia and still growing, the company is working to\nprovide easy access to charging for electric vehicle users.<\/p>\n
In addition, VinFast is collaborating with Green SM to offer\nadditional opportunities for consumers through the \u2018Sewa Jadi Cuan\u2019\nprogramme. Through this programme, electric vehicles can become a source\nof income by being rented out through the Green SM platform.<\/p>\n
\u2018We need to accompany customers throughout their journey. Therefore,\nwe want to simplify the process so that customers feel at ease and do\nnot need to think about any costs other than driving their vehicle,\u2019\nsaid Head of Training Department VinFast Indonesia Rinaldi Ramdani.<\/p>\n
Through the Drive Worry-Free concept, VinFast is working to address\nvarious consumer considerations in owning an electric vehicle, from\noperational costs, battery maintenance, after-sales service, to the\nlong-term utility value of the vehicle. This approach is part of\nVinFast\u2019s strategy in building an electric vehicle ecosystem that\nprovides convenience and certainty for users.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/vinfast-strategy-to-build-ecosystem-for-strengthening-electric-vehicle-adoption-1787021633", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }