{
    "success": true,
    "data": {
        "id": 1686652,
        "msgid": "video-indonesians-love-gold-tring-by-pegadaian-transactions-reach-rp30-trillion-1776581447",
        "date": "2026-04-19 13:00:45",
        "title": "Video: Indonesians Love Gold, Tring by Pegadaian Transactions Reach Rp30 Trillion",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Finance",
        "summary": "Pegadaian is transforming its business through digitalisation via the Tring by Pegadaian app, which has driven significant growth amid global uncertainties in 2026. The company has doubled its Tring customer base, achieving transactions exceeding Rp30 trillion, while enhancing branch services and developing gold pawn and gold banking products like gold instalments and savings. This strategy aims to boost competitiveness against over 200 rival pawn businesses in Indonesia.",
        "content": "<p>Jakarta, CNBC Indonesia - Pegadaian\u2019s transformation through\nstrengthening digital services via the Tring by Pegadaian app has become\none of the sources of business growth for Pegadaian in facing global\nturbulence in 2026.<\/p>\n<p>Director of Marketing, Sales, and Product Development at Pegadaian,\nSelfie Dewiyanti, stated that Pegadaian\u2019s transformation steps are\ncarried out through strategic initiatives that encompass business\nmodels, distribution channels, up to the gold ecosystem and digital\nsystem services.<\/p>\n<p>Pegadaian is also transforming branch office services to meet\ncustomer needs related to gold banking services, thereby enhancing\nPegadaian\u2019s competitiveness against around 214 pawn business companies\nin Indonesia. In addition, Pegadaian is developing various pawn and gold\nbanking products such as gold instalments and gold savings.<\/p>\n<p>Pegadaian recorded a surge in Tring by Pegadaian customers, where in\n2026, Tring customers increased twofold with transaction values\nexceeding Rp30 trillion.<\/p>\n<p>For more details on Pegadaian\u2019s pawn and gold banking business\nexpansion strategy, watch the dialogue between Syarifah Rahma and\nPegadaian\u2019s Director of Marketing, Sales, and Product Development,\nSelfie Dewiyanti, in Power Lunch, CNBC Indonesia (Thursday,\n16\/04\/2026).<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/video-indonesians-love-gold-tring-by-pegadaian-transactions-reach-rp30-trillion-1776581447",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}