Jakarta, CNBC Indonesia \u2013 Interest in health and wellness has\ncontinued to grow since the Covid-19 pandemic, raising public awareness\nof the importance of looking after their health and adopting a healthy\nlifestyle. This has also prompted Hotto, a multigrain drink brand, to\ndevelop formulas focused on digestive health and meeting daily\nnutritional needs.<\/p>\n
Hotto founder and chief executive Guntur said increasingly\nchallenging environmental and weather conditions had also driven demand\nfor health drinks such as Hotto, which help people look after their\nhealth. He said changes in lifestyle, together with growing optimism and\nconsumer purchasing power, were expected to boost demand for health\ndrinks. In the first half of 2026, Hotto recorded a 20% year-on-year\nincrease in sales.<\/p>\n
As public education and awareness of nutritional requirements have\nincreased, Hotto has also been prompted to innovate and develop drinks\nthat are both enjoyable and nutritious.<\/p>\n
What are the prospects, challenges and development strategies for the\nhealth-drink industry? Mercy Widjaja discusses the issues with Hotto\nfounder and chief executive Guntur on CNBC Indonesia\u2019s Closing Bell\n(Monday, 19 October 2026).<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/video-demand-grows-for-tasty-nutritious-drinks-that-support-a-healthy-lifestyle-1792407029", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }