{
    "success": true,
    "data": {
        "id": 1768223,
        "msgid": "vespas-strategy-overhauling-engine-lineup-gts-250-becomes-more-affordable-1779888121",
        "date": "2026-05-27 13:36:09",
        "title": "Vespa's Strategy: Overhauling Engine Lineup, GTS 250 Becomes More Affordable",
        "author": "Azwar Ferdian",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "PT Piaggio Indonesia has restructured its Vespa product portfolio, increasing engine capacities across models and replacing the GTS 150 with the GTS 250. This move addresses tax implications for larger engines and makes premium scooters more affordable without compromising performance.",
        "content": "<p>PT Piaggio Indonesia is undertaking a major restructuring of its\nproduct portfolio in the domestic market. The iconic Italian motorcycle\nmanufacturer is focusing on enhancing performance by increasing engine\ncapacities across almost all product lines. This bold move includes\nupgrading the entry-level Vespa LX from 125cc to 150cc, while popular\nmodels like the Sprint and Primavera have seen their engine capacity\nboosted from 150cc to 180cc.<\/p>\n<p>The GTS family is also undergoing changes, with the GTS 150 being\ndiscontinued and replaced by the GTS 250. The top-tier GTS 300 is being\ngradually phased out and sales restricted. Ayu, speaking in Jakarta\nrecently, explained: \u201cDon\u2019t just look at the shift from GTS 300 to 250.\nWe\u2019re also moving from 150cc to 250cc, LX from 125cc to 150cc, and\nSprint and Primavera from 150cc to 180cc. It\u2019s not about individual\nmodels but providing broader choices.\u201d<\/p>\n<p>The decision to discontinue the GTS 150 stems from portfolio logic to\navoid internal competition. If Sprint and Primavera are now 180cc, it\nwould seem inconsistent for the premium GTS series to remain at 150cc.\n\u201cIf we kept the GTS at 150cc while core products like Sprint and\nPrimavera are at 180cc, it would be mismatched. The portfolio would look\nodd, so the GTS 150 will definitely be phased out,\u201d Ayu added.<\/p>\n<p>Under current regulations, motorcycles with engines over 250cc face a\nhigh PPnBM tax rate of up to 60%, causing the GTS 300\u2019s price to soar to\naround Rp170 million in Indonesia. By introducing the GTS 250 priced at\naround Rp97 million, Piaggio has reduced the price by approximately Rp70\nmillion compared to the 300cc variant, without significantly diminishing\nthe big scooter riding experience. This move is a welcome relief for\nVespa enthusiasts seeking premium motorcycles at more reasonable and\naccessible prices. \u201cWe\u2019re striving to make our products more accessible\nto consumers,\u201d Ayu said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/vespas-strategy-overhauling-engine-lineup-gts-250-becomes-more-affordable-1779888121",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}