Vertu opens new store in Jakarta<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
To increase its share in the Indonesian market, luxury mobile
\nphone manufacturer Vertu opened on Friday its latest outlet in
\nthe country at a six-star hotel here in Jakarta.<\/p>\n
The England-based producer of handcrafted mobile phones has
\nmore than 200 outlets worldwide.<\/p>\n
The new outlet -- at the Ritz Carlton Hotel -- is the
\ncompany's fifth here since it began operations in April last
\nyear. The other four outlets are located at the Plaza Indonesia
\nEntertainment X Center (EX) in Jakarta, the Sheraton Hotel in
\nBandung, the Hyatt Hotel in Surabaya and the Grand Angkasa in
\nMedan.<\/p>\n
\"The opening of the new outlet in the Ritz Carlton Hotel in
\nJakarta, was based on the similar values (the two brands' share),
\nwhich are luxury and prestige,\" Vertu Southeast Asia Pacific
\nsales director Eric Lee said.<\/p>\n
Lee said that Indonesia, along with Hong Kong and Singapore,
\nwere among the biggest Vertu markets in Asia, although he refused
\nto give specific numbers.<\/p>\n
\"Vertu is a very small brand compared to others because it's a
\nniche product. It markets on very low volume but sells at high
\nprices, so in terms of markets share, it should be quite low.\"
\nVertu had nearly acquired a 1 percent share in the Southeast
\nAsia-Pacific mobile phone market, he said.<\/p>\n
\"In luxury markets we don't really set sales targets. We are
\nfocusing more on building the brand and presence; a commitment to
\nthe market,\" Lee said.<\/p>\n
At the opening of the new outlet, Vertu, which has two
\nestablished cell phone designs -- Vertu Signature and Vertu
\nAccent -- introduces the latest model, the Vertu Accent Pink
\naimed at women.<\/p>\n
The phone is equipped with features including tri-band (GSM
\n900, 1800, 1900) services, bluetooth, voice dialling, special
\nVertu ringtones, GPRS, multimedia messaging (MMS) and a short
\nmessage service (SMS).<\/p>\n
Vertu Global Communication Director Constance Chew said women
\nwho owned a Vertu Accent Pink phone would get privileges in
\nexclusive restaurants, bars, and spas.<\/p>\n
\"They will get, for instance, complementary champagne or
\ndiscount privileges,\" she said.<\/p>\n
Prices of Vertu phones, which can have platinum, 18-carat
\nwhite gold, 18-carat yellow gold or stainless steel
\nspecifications, range from S$7,950 to S$12,000 a handset.(001)<\/p>",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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