The introduction of a vehicle tax surcharge briefly caused car sales\nin Central Java and the Special Region of Yogyakarta (DIY) to fall\nconsiderably. The automotive market in the two regions even recorded a\nslump of up to 30% after the surcharge policy came into effect.<\/p>\n
Vice President Director of Nasmoco, Jodjana Jody, said the impact of\nthe surcharge was evident in changes to Toyota vehicle sales in Central\nJava and DIY. Before the policy took effect, consumers had in fact been\npurchasing earlier, creating a surge in sales.<\/p>\n
Nasmoco is the official Toyota dealer network (under PT New Ratna\nMotor) serving vehicle sales, servicing and spare parts for the Central\nJava and DIY regions.<\/p>\n
\u201cWhy did sales fall? Because last year in Q1 Central Java did not yet\nhave the surcharge. So, for your information \u2014 I am sure you all\nunderstand the surcharge issue \u2014 the surcharge is a regional tax of\nroughly 66% levied on top of the BBNKB and PKB that apply. So vehicle\nprices in Central Java are indeed higher,\u201d Jody said at the Toyota\nJournalist Test Drive (JTD) in Yogyakarta on Monday (14\/9\/2026).<\/p>\n
The price difference shifted the timing of vehicle purchases.\nConsumers who knew the surcharge would be introduced were driven to buy\nvehicles earlier, before the levy took effect.<\/p>\n
\u201cLast year\u2019s Q1 had no surcharge yet, so people rushed to buy and\nsales rose quite sharply. This year\u2019s Q1 was already subject to the\nsurcharge, because it has applied since Q2 2025. And as a result of the\nsurcharge, the Central Java\u2013DIY market fell 30% last year \u2014 down 30%,\u201d\nhe said.<\/p>\n
The impact was also reflected in Nasmoco\u2019s sales at the start of\n2026. First-quarter sales this year remained below the same period a\nyear earlier.<\/p>\n
\u201cLooking at Q1 \u2014 last year our sales for the quarter were around\n3,838. This year, 2026, they fell to 3,105,\u201d Jody said.<\/p>\n
However, the pressure began to ease once the market went through a\nperiod of adjustment. Nasmoco\u2019s sales then showed improvement in the\nsecond quarter and into the third quarter of this year.<\/p>\n
\u201cIn Q2 when the surcharge came in, sales were 2,600, but this year,\nhaving had a year of practice \u2014 our muscles are strong again \u2014 our sales\nrose to 3,500. Then in Q3, specifically July and August, last year it\nwas still 1,800, but thankfully we have now reached 2,288,\u201d Jody\nsaid.<\/p>\n
The market recovery eventually drove sales growth. As of August 2026,\nToyota sales across the Nasmoco network had already exceeded the\nprevious year\u2019s performance.<\/p>\n
\u201cOverall, compared to last year, our sales have reached 8,900, up\n7.6% versus last year. That is the performance. Our five top models,\nwith number one of course being the Avanza, followed by the Innova,\nVeloz, Zenix and Calya,\u201d Jody said.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/vehicle-tax-surcharge-unexpectedly-affects-toyota-dealers-in-central-java-and-yogyakarta-1789429941", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }