The technology world has been shocked by a massive acquisition deal.\nChipmaker AMD has officially acquired the artificial intelligence\nresearch company World Labs, founded by the renowned scientist Fei-Fei\nLi, for US$8.2 billion, or approximately Rp 129 trillion.<\/p>\n
This acquisition represents one of AMD\u2019s largest steps towards\nstrengthening its position in the global AI technology competition,\naccording to a report from TechCrunch on Tuesday (29\/9\/2026).<\/p>\n
While the name Fei-Fei Li may not be widely known to the general\npublic, she is considered one of the most influential figures of her\ngeneration in the field of artificial intelligence. She is a professor\nof computer science at Stanford University, USA.<\/p>\n
Li\u2019s reputation soared due to the development of the ImageNet\ndatabase, a project that fundamentally changed how machines recognise\nimages and objects. Her work serves as the foundation for almost all\nimage recognition systems used today, ranging from smartphones that\nrecognise their owners\u2019 faces to autonomous vehicles that navigate\nhighways.<\/p>\n
In 2024, she founded World Labs with the goal of developing a form of\nartificial intelligence that does not merely understand text, but\nunderstands the physical world in its entirety, including shapes,\nmovement, the properties of objects, and the natural laws that govern\nthem. Following the completion of this purchase, Fei-Fei Li will join\nAMD directly as Vice President and Chief Scientist, bringing with her\nthe vision and the team she has built.<\/p>\n
The purchase price of Rp 129 trillion is not merely about buying a\ncompany, but about acquiring capabilities that few others possess. The\ntechnology developed by World Labs is referred to as a \u2018world model\u2019\u2014an\nAI system capable of understanding and simulating physical environments\nmuch like humans do.<\/p>\n
This differs from the widely known AI systems that are proficient at\narranging words or summarising information but do not necessarily\nunderstand the underlying meaning. This technology is believed to be the\nkey to developing intelligent robots that can move freely among humans,\nmore reliable self-driving vehicles, and machines capable of responding\ndirectly to changes in their surroundings.<\/p>\n
As Nvidia\u2019s primary competitor is known to possess a similar system\ncalled Cosmos, the purchase of World Labs provides AMD with equivalent\ncapabilities that can be integrated directly with its own production\nchips. The company\u2019s first product, named Marble, is capable of creating\nhighly realistic simulated environments for both entertainment and the\ntraining of machines intended for real-world operations.<\/p>\n
\u201cWe now have tangible proof of what is possible, and we want to do\neverything we can to accelerate the future. To achieve this, we need\nexpansion of scale, broader reach, and direct proximity to hardware,\u201d\nsaid Fei-Fei Li when announcing the deal.<\/p>\n
This move marks a significant shift in the global technology\nlandscape. AMD is no longer just selling hardware in the form of chips,\nbut also possesses advanced AI software designed to run optimally on its\nown devices, following the same pattern established by its\ncompetitors.<\/p>\n
The competition between the two major powers, led by figures often\ndescribed as distant relatives\u2014Jensen Huang of Nvidia and Lisa Su of\nAMD\u2014is intensifying. The battle is no longer just about who can\nmanufacture the fastest chip, but also about who can provide the most\npowerful AI to run upon it.<\/p>\n
The world model developed by Fei-Fei Li is expected to become the\nfoundation for the next generation of technology, where machines will no\nlonger merely process information sent to them, but will be able to\nobserve, understand, and even predict what will happen in their\nsurroundings.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/valued-at-rp-129-trillion-who-is-fei-fei-li-1790689946", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }