{
    "success": true,
    "data": {
        "id": 1673846,
        "msgid": "us-israel-war-vs-iran-and-mass-layoffs-hit-consumers-wallets-spending-budgets-begin-to-be-cut-1776063122",
        "date": "2026-04-13 13:00:00",
        "title": "US-Israel War vs Iran and Mass Layoffs Hit Consumers' Wallets, Spending Budgets Begin to Be Cut",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "Geopolitical tensions from the US-Israel conflict with Iran, combined with widespread layoffs, are prompting Indonesian consumers to curb non-essential spending and prioritise basic needs amid global instability. Analysts note a slowdown in demand for discretionary products since mid-March, with shoppers shifting to more affordable options and simpler routines to manage finances. Rising oil prices are exacerbating inflation, increasing production costs and household burdens, particularly for the middle class.",
        "content": "<p>Geopolitical uncertainty and waves of layoffs are beginning to have a\ntangible impact on consumer behaviour. Amid an unstable global\nsituation, people are now tending to hold back on spending and focus\nmore on essential needs rather than non-essential purchases.<\/p>\n<p>The war in the Gulf region and tensions between the United States and\nIran are among the main triggers. Although there was a two-week\nceasefire at one point, the chances of achieving peace are seen as\nincreasingly slim following failed negotiations in Pakistan.<\/p>\n<p>Analysts assess that this situation is making consumers more cautious\nin managing their finances. They are starting to redirect budgets to\nprimary needs and seek products offering the best value.<\/p>\n<p>CEO of Raymond Lifestyle, Satyaki Ghosh, revealed a slowdown in\ndemand for non-essential products since mid-March. \u201cAfter mid-March,\nabsorption of discretionary products slowed down,\u201d he said, as quoted\nfrom the Times of India on Monday, 13 April 2026.<\/p>\n<p>Changes in consumer behaviour are also evident from the tendency to\nchoose more affordable products. CEO and full-time director of Zydus\nWellness, Tarun Arora, stated that consumers are now more selective.\nThey are not only reducing spending but also switching to lower-priced\nproducts.<\/p>\n<p>The CEO of D2C beauty brand Plum, Shankar Prasad, expressed something\nsimilar. \u201cPeople are not always downgrading product classes, although\nthere is tightening of spending with simpler routines and fewer impulse\npurchases.\u201d<\/p>\n<p>From the food industry perspective, Chief Marketing Officer of Parle\nProducts, Mayank Shah, observed a significant shift in consumer\npreferences. \u201cWhat we are seeing is a gradual shift in consumer\npreferences towards essential categories, with relatively higher\nspending on everyday necessity products, while discretionary and\npleasure-oriented purchases are slightly weakening, which usually\nhappens during periods of uncertainty.\u201d<\/p>\n<p>On the other hand, the surge in crude oil prices due to the war is\nalso increasing production costs across various sectors. Inflationary\npressures are starting to be felt, particularly in industries dependent\non energy and oil-based raw materials.<\/p>\n<p>Several companies in the cooking oil, packaged drinking water,\nbeverages, and even electronics sectors have raised selling prices. As a\nresult, the burden on middle-class households is becoming heavier.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/us-israel-war-vs-iran-and-mass-layoffs-hit-consumers-wallets-spending-budgets-begin-to-be-cut-1776063122",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}