{
    "success": true,
    "data": {
        "id": 1747762,
        "msgid": "urbanites-embrace-routine-facials-practical-fast-and-personal-1779546440",
        "date": "2026-05-19 06:19:00",
        "title": "Urbanites Embrace Routine Facials: Practical, Fast, and Personal",
        "author": "Basuki Eka Purnama",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Urban consumers are shifting facial care from occasional treatments to a regular, efficiency-driven routine, prioritising clear duration, price transparency, and zero downtime. Liff Facial Studio has launched The Routine Facial\u2014around 30-minute treatments with a Serum Bar that tailors serums to the skin's daily condition\u2014as it expands toward 20 branches by year-end. The trend reflects the rapid growth of Indonesia\u2019s beauty sector and a move towards accessible, results-oriented beauty services for busy city dwellers.",
        "content": "<p>Changes in the lifestyle of urban societies are reshaping the\nparadigm of facial care. Where facials were once associated with\npreparations for special occasions or solutions for problematic skin,\nthey have transformed into a regular routine aligned with the rhythm of\ndaily life.<\/p>\n<p>Amid increasingly busy schedules, urban consumers tend to seek\ntreatment formats that are practical, efficient, and do not disrupt\nproductivity. Factors such as clear treatment duration, price\ntransparency, and downtime-free processes are major considerations when\nchoosing aesthetic services.<\/p>\n<p>This shift aligns with a surge in Indonesia\u2019s beauty industry.\nAccording to Kantar data, the beauty category in Indonesia has shown\nsignificant growth compared with other sectors. The following details\nrelate to trends in beauty consumption:<\/p>\n<p>To meet the need for efficiency, Liff Facial Studio has introduced\nThe Routine Facial. With treatments lasting around 30 minutes, this\nservice is designed to fill the gap between complex medical aesthetic\nclinics and conventional facials that can be time-consuming.<\/p>\n<p>One innovation is the Serum Bar. The concept is based on the fact\nthat skin conditions are dynamic, influenced by weather, stress levels,\nand hormonal cycles. Therefore, serum selection is conducted via a brief\nconsultation just before the procedure begins.<\/p>\n<p>\u201cWe see that a consumer\u2019s skin condition is never truly the same on\nany given day. At Liff, the serum bar is not merely an accessory but a\nvital component to ensure the treatment remains relevant to the skin\u2019s\ncondition at that time,\u201d said James Roring, Founder of Liff Facial\nStudio.<\/p>\n<p>As of April 2026, Liff operates 11 branches across Jakarta, Bekasi,\nand Cibinong. The company aims to expand to 20 branches by the end of\nthe year. The main development focus lies in service consistency through\na strict beautician training system and regular evaluations.<\/p>\n<p>In addition to physical expansion, enhanced services such as GlowPass\nare being strengthened to help customers maintain their care routines.\nStrategic locations near residential and office areas are key to\nensuring facial treatments can be truly integrated into the fast-paced\nurban lifestyle.<\/p>\n<p>This phenomenon reinforces that modern consumers are no longer\nseeking mere luxury or exclusivity but easy access, transparency, and\ntangible results in a short timeframe. Treatment with minimal downtime\nis more relevant for a mobile, modern society.<\/p>\n<p>Discover the fundamental differences between anti-ageing treatments\nand the ageless beauty philosophy. A comprehensive guide to choosing the\nright beauty approach for the skin.<\/p>\n<p>A comprehensive guide to ageless beauty treatments currently\ntrending. Find medical treatments, lifestyle considerations, and tips to\nkeep skin taut and healthy.<\/p>\n<p>The perception that Asian populations have a genetic advantage in\nappearing younger is fading as technology in the aesthetics industry\nrapidly advances.<\/p>\n<p>Oligio X uses monopolar radiofrequency (RF) technology focused on\ntightening the skin, stimulating collagen, and naturally improving\nelasticity.<\/p>\n<p>Facials offer a range of benefits, with the primary one being to\ncleanse skin of dirt trapped in pores and to remove dead skin cells.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/urbanites-embrace-routine-facials-practical-fast-and-personal-1779546440",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}