Universities and misleading ads<\/p>\n
From Kompas<\/p>\n
Advertisements of various private universities and colleges
\nseeking senior high school students are published in many papers
\nand magazines.<\/p>\n
Although those private universities or colleges, whose names
\nwe sometimes never hear of, are usually the second choice for the
\nstudents (if they cannot enter state universities), they
\nregularly campaign on their lofty credentials. They do not attach
\ncomplete information in the advertisements which is actually
\nbadly needed by both students and their parents.<\/p>\n
The problem is the candidates never fully know the quality of
\nthe universities until they actually become students of the
\nuniversities.<\/p>\n
Take for example, a private university advertisement in Kompas
\ndaily recently which stated that it offered a 'special quality'.
\nBut the ad didn't explain what that was. No wonder, the
\nuniversity will also produce a 'special' student.<\/p>\n
I wonder whether such a university places a higher priority on
\nmoney or high standards?<\/p>\n
Why don't the authorities and educators give complete
\ninformation by printing a guidebook of undergraduate or graduate
\ndegrees which are offered by both private and state universities.
\nFurthermore, the mass media can set up a special column which
\nprovides details about all universities and colleges and how to
\nget a ticket into one of them.<\/p>\n
This is important for students, especially those who are not
\nresidents of the cities where the colleges are located, to choose
\nthe right college.<\/p>\n
One thing which we should remember is that the students who
\ncome from Indonesia's middle class - the new consumers who
\nhaven't thought in a critical way - will be fooled by the smart
\npeople (the owners of private universities) by ignoring the
\nrequired information.<\/p>\n
HERO GUNTORO<\/p>\n
Salatiga, Central Java<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/universities-and-misleading-ads-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }