Makassar (ANTARA) - A community outreach team from Hasanuddin\nUniversity (Unhas) has developed a digital \u2018Sea to Table\u2019 platform, a\ncommunity-based approach connecting the marine culinary products of\ncoastal communities on Barrang Caddi Island, Makassar, South Sulawesi,\nwith consumers in a simpler and more efficient way.<\/p>\n
Beyond providing a digital marketing space, the idea also builds a\nbusiness ecosystem that brings together local potential, micro, small\nand medium enterprises (UMKM) and market opportunities within a single\nmutually supportive value chain.<\/p>\n
The head of the Unhas outreach team, Prof Dr Seniwati, in a statement\nissued in Makassar on Thursday, explained that coastal communities\nactually possess their main capital in the form of abundant marine\nresources and the skills to process fisheries products into commercially\nvaluable goods.<\/p>\n
The greatest challenge emerges when those products must compete amid\nchanging consumption patterns, as society increasingly relies on digital\ntechnology.<\/p>\n
For Unhas, she said, technology is merely one part of the empowerment\nprocess.<\/p>\n
She explained that before introducing the digital platform, the\ncommunity is first equipped with various skills that form the foundation\nof business development, ranging from marketing strategy, price setting\nand brand strengthening.<\/p>\n
Product packaging techniques, improving the quality of processed\nseafood, and the use of social media and marketplaces as promotional\nchannels are also covered. The approach is designed so that digital\ntransformation goes hand in hand with improving human resource\ncapacity.<\/p>\n
This support is expected to increase work efficiency, maintain the\nquality of raw materials and expand the production capacity of the\nwomen\u2019s business groups on Barrang Caddi Island.<\/p>\n
According to Prof Seniwati, the success of digital transformation is\nnot determined by how sophisticated the technology used is, but rather\nby the community\u2019s ability to utilise it sustainably.<\/p>\n
\u2018What we want to build is community self-reliance. When women have\nthe skills to manage a business, understand market needs, and are able\nto use technology as a tool for growth, the benefits of the programme\nwill continue to be felt even after the outreach activities have ended,\u2019\nshe said.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/unhas-launches-sea-to-table-app-to-empower-coastal-msmes-1783579985", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }