{
    "success": true,
    "data": {
        "id": 1782990,
        "msgid": "ui-and-binus-university-compete-to-develop-tomohon-1780837772",
        "date": "2026-06-03 22:20:00",
        "title": "UI and Binus University Compete to Develop Tomohon",
        "author": "A.Syalaby Ichsan",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Social Policy",
        "summary": "Two academic teams from the University of Indonesia and Binus University are presenting competing community service proposals to enhance the tourism and SME potential of Kakaskasen Dua Village in Tomohon. The initiatives focus on digital integration, cultural preservation, and economic empowerment for local small businesses.",
        "content": "<p>Kakaskasen Dua Village in Tomohon, North Sulawesi, a recipient of the\n2023 Indonesian Tourism Village Award, is a must-visit destination for\nthose seeking cool and beautiful landscapes in Central Indonesia.\nNestled between Mount Lokon and Mount Mahawu, the village boasts\nhighland natural charm, religious tourism, flower cultivation centres,\nand rich local wisdom. Beyond its scenic beauty, the village is renowned\nas a floral hub for the annual Tomohon International Flower Festival\n(TIFF) held every August.<\/p>\n<p>Located approximately 32 km from Sam Ratulangi International Airport\nin Manado, the village possesses significant potential alongside several\nchallenges that need addressing. These include strengthening the digital\ncapacity of the community and MSMEs (covering sustainable financial\nsystems, business legality, and halal certification), managing tourism\npotential to ensure broader economic impact, and developing sustainable\ntourism concepts involving local residents. Other priorities include\npromoting healthy lifestyles to reduce non-communicable diseases,\noptimising village branding, preserving local history, and increasing\nyouth involvement in village development.<\/p>\n<p>Driven by these challenges, two teams from the University of\nIndonesia (UI) and Binus University are competing with ideas in the\n\u2018Genera-Z Berbakti 2026\u2019 programme to implement community service\nprojects in the area. The KATALIS team from the University of Indonesia\nproposes a plan for tourism development and MSME empowerment through\nthree solutions: 1. Artha-Floria, featuring eco-print workshops and\neco-friendly packaging; 2. Nature Experience, providing wellness tourism\nmodules and capacity building for tourism operators; and 3. Kakaskasen\nDua Tourism Village Stories, involving the creation of a village website\nwith interactive story map features.<\/p>\n<p>Competing closely, the AKSARA team from Binus University has focused\nits proposal on the challenges of cultural regeneration, the low\neconomic value of MSME products, and limited promotion. Their proposed\nsolutions include: 1. The Youth Cultural Initiative, establishing a\ncommunity for the younger generation to preserve local culture; and 2.\nThe Matuari Joint Cluster, which focuses on the formation and mentoring\nof MSME clusters.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ui-and-binus-university-compete-to-develop-tomohon-1780837772",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}