TV stations owe viewers a commercial break<\/p>\n
JAKARTA (JP): Have you heard any good advertisements on TV
\nlately? I say heard because when there is a commercial break on
\nTV the volume goes up so loud that you don't need to see the ad
\nto know it's on. And the blast of sound practically embeds the
\nname of the product being advertised into your brain.<\/p>\n
Being a shift worker, I don't normally reach home until 9:30
\np.m. By the time I turn the TV on it's late enough to make me
\nfeel I'm disturbing the peace in my quiet residential area
\nwhenever an ad comes on. If I adjust the sound to an acceptable
\nlevel, sure enough when a program resumes I can't hear it.<\/p>\n
While watching a movie, if I get comfy on my worn lounge and
\nnod off I know it won't be for long. For an ad will come on and
\nblast me out of my snooze, the wall common to my neighbors will
\nall but vibrate and I'll start to worry that next door will send
\nthe police to my door to charge me for noise pollution.<\/p>\n
I realize commercial breaks are also calls of nature breaks.
\nAnd that the sound is probably meant to follow us into the
\nbathroom. But how many times does one person relieve themselves
\nduring one program??<\/p>\n
It's almost amazing we don't have total power failure whenever
\ncommercials on various TV stations overlaps time slots. The extra
\nmegatons of decibels surely cause a surge in power output.<\/p>\n
In this age of high technology, I presume most viewers press
\nthe \"mute\" button on their remote controls every time an ad comes
\non. If TV stations considered this perhaps they'd stop tampering
\nwith the sound transmission dial.<\/p>\n
And then perhaps they would also consider the West's subtle
\nform of commercial brainwashing. There they increase the sound
\never so slightly as to be imperceptible. This way people
\nsubconsciously hear a commercial and it sinks in. Here it's more
\nlike brainwashing by torture, scare tactics.<\/p>\n
I curse the day my remote control broke, was repaired, and
\npromptly died again. I guess I pressed the \"mute\" button far too
\noften.<\/p>\n
Oh please Remote, forgive me the abuse and work again!<\/p>\n
-- Linda Hollands<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/tv-stations-owe-viewers-a-commercial-break-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }