TV stations modify year-end program<\/p>\n
JAKARTA (JP): The fasting month of Ramadhan, Christmas and New
\nYear, which occur concurrently at the end of this year, have
\nforced local TV stations to modify their year-end programming.<\/p>\n
If in the past TV stations usually planned extensive programs
\nfor each of the events, this year most of them are reducing the
\nproportion for each event.<\/p>\n
Contacted separately by The Jakarta Post, the TV stations
\nreacted differently to the situation with most of them agreeing
\nto continue to air their Ramadhan programs during New Year and
\nthe Christmas period.<\/p>\n
Admitting that the advertisement spots for SCTV's end of the
\nyear program has been sold, Uki Hastama, the station's public
\nrelations officer, said that the coincidence of the three events
\nhas impacted on the station's income.<\/p>\n
\"In previous years our clients had a separate budget for each
\ncategory of Ramadhan, Christmas and New Year programs. Yet, it
\nseems that this year they have combined all the three budgets
\ninto one,\" said Uki. He added that some of the advertisers, like
\nproducers of sarongs, have a distinct target audience in each
\nRamadhan season.<\/p>\n
SCTV will air a musical each for Christmas and New Year.
\nChristmas in the slum will be the theme of Natal Merah Putih (Red
\nand White Christmas), a musical, which will feature child artists
\nRebecca Tumewu, Tika Panggabean, Ricki Johanes and child singer
\nJoshua.<\/p>\n
An off-beat musical Satoe Indonesia about a group of diverse
\ncharacters stuck in an elevator will be aired by SCTV on New
\nYear's Eve. The program will feature well-known singers Yana
\nJulio and Reza.<\/p>\n
Social differences will be the theme of the ANteve Christmas
\nprogram this year. Reza, an up and coming singer, will appear in
\nANteve's musical Dua Gadis Cilik (Two little girls), which will
\nbe aired on Thursday and Friday. The story line will be about the
\nfriendship between Vina, a wealthy girl, with Asih, a street
\nhawker. The musical will be directed by Harry Dagoe, who directed
\nMencari Pelangi, an award winning short feature film about the
\ndreams of a shoe-shine boy, which will also be aired on Thursday.<\/p>\n
ANteve will also air Bias Kasih, a musical about an encounter
\nbetween a rich boy and a poor boy, on Friday. The musical will
\nfeature singers Rebecca Tumewu, Katon Bagaskara and Glen among
\nothers.<\/p>\n
ANteve's human relations manager, Zoraya Perucha, said that
\nthey had not found any difficulty in selling advertisement spots
\nsince planning a year in advance had already anticipated the
\nevent sequence.<\/p>\n
\"Most of our programs for the end of the year will be produced
\nin-house to reduce costs,\" said Theresia Ellasari, TPI's
\ncorporate communications manager.<\/p>\n
TPI's program for Christmas Day on Friday will feature Kring O
\nLa La, a musical operetta, and Olesio Kasihnya, a Christmas
\ncarols program featuring Utha Likumahua and other local singers.<\/p>\n
RCTI will air three programs for its Christmas package this
\nyear. Continuing its success with a children's short feature film
\nMikael last year, RCTI will produce Mikael 2, which will be aired
\non Thursday and Friday. The film is about Mikael, an angel who
\ncomes to earth from heaven to teach the meaning of Christmas to
\nchildren.<\/p>\n
With a star studded cast of Roy Marten, Moudy Wilhelmina, Rina
\nHasyim and Thomas Djorghi, Megah Dalam Kasih, to be aired on
\nThursday, will tell a story of a prosperous family on the edge of
\nbankruptcy. Since Haryoto (Roy Marten)'s family has done good
\ndeeds in the past, the family's members blame each other for the
\nfamily's run of bad luck. As Christmas is drawing closer, will
\nthe family reunite and celebrate the festival in peace?<\/p>\n
Targeting a young audience, Sebab Tuhan Baik (Because God is
\nBenevolent) will feature a mix of discussion and religious songs
\nby Tamara Geraldine and singers Nugie, Dewi and Ricky Johannes.<\/p>\n
In its Christmas program, Indosiar will air a musical with
\ntraditional Indonesian music. Through Potret Desember (December
\nPortrait) it will feature the Christmas festivities in Immanuel
\nChurch, Central Jakarta. Moving around the central theme of
\nstreet kids, the musical will feature Ruth Sahanaya and Harvey
\nMalaiholo with ethnic music from Irian Jaya and Sulawesi.<\/p>\n
Along with SCTV and RCTI, Indosiar will air Christmas Mass
\nfrom the Vatican on Friday.<\/p>\n
While RCTI is yet to confirm its New Year program with ANteve,
\nTPI and Indosiar only featuring films, all of the stations will
\nair a kaleidoscope of the year's important events. (46)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/tv-stations-modify-year-end-program-1447893297",
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