TV stations issue guidelines on ethics<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
In response to public criticism over television broadcasting
\ncontent, the association of private televisions issued on
\nThursday a guideline on ethics for broadcasting content and
\nethics on the business.<\/p>\n
The leaders of 10 private stations signed an agreement to
\nabide by the guidelines issued in a book published by the
\nAssociation of Indonesian Private Television Stations (ATVSI).<\/p>\n
The guideline was formulated over the past six months and
\nfollows a series of discussions with various viewers.<\/p>\n
Chairman Karni Ilyas said that it was an attempt at self
\nregulation.<\/p>\n
Apart from public pressure on broadcasting content, the
\ntelevision industry also faces the threat of penalties mainly
\nregarding violation of business practices. For instance companies
\ncould face up to five years imprisonment and fines of up to Rp 10
\nbillion, if for instance one is found violating the ban on cross
\nownership in radio and\/or print media.<\/p>\n
\"The guidelines on broadcasting ethics contain guidelines on
\nethics of content ... while the guidelines on business behavior
\nare about ethical standards of interaction with stakeholders such
\nas suppliers, advertisers, employees, the state, competitors and
\nalso ethics regarding intellectual copyright,\" Karni said.<\/p>\n
He added \"it will be the public who judges whether the ATVSI
\nmembers are fulfilling their commitment in applying these
\nguidelines.\"<\/p>\n
The television industry itself would benefit from the
\nguidelines, he said, as everyone in the industry \"could avoid the
\nmoral ambiguity that is corroding the industry.\"<\/p>\n
The guidelines also serve \"to balance the interests of
\nbusiness and social responsibility, which in turn becomes a tool
\nof self regulation.\"<\/p>\n
The television industry has come under fire for what many say
\nhave been shows with vulgar content, including wanton violence
\nagainst women, and over exposure of celebrities' lives. However,
\nmany viewers also say they relish such programs, which is evident
\nin the high ratings, and expensive ad revenue, that such programs
\nhave.<\/p>\n
Karni added that public feedback would be used to improve the
\nethical guidelines.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/tv-stations-issue-guidelines-on-ethics-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}