{
    "success": true,
    "data": {
        "id": 1511321,
        "msgid": "tv-advertising-1447899208",
        "date": "1997-09-12 00:00:00",
        "title": "TV advertising",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "TV advertising Can anyone tell me who is responsible for the screening of advertisements on Indonesian TV? Whoever it is needs to seriously rethink their ideas. On all commercial channels the total time allotted to advertisements outweighs that devoted to actual programs. A prime example is the case of movies.",
        "content": "<p>TV advertising<\/p>\n<p>Can anyone tell me who is responsible for the screening of<br>\nadvertisements on Indonesian TV? Whoever it is needs to seriously<br>\nrethink their ideas. On all commercial channels the total time<br>\nallotted to advertisements outweighs that devoted to actual<br>\nprograms.<\/p>\n<p>A prime example is the case of movies. Is it not enough that<br>\neach night on most of the TV channels the feature film is<br>\nsummarily cut into two by the screening of the world news,<br>\nwithout being forced to endure at least 10 minutes of inane,<br>\nmind-numbing, not to say repetitive pap between each five to 10<br>\nminute segment of a movie?<\/p>\n<p>Why do the powers that be deem it necessary to repeat the same<br>\nad two or three times consecutively?<\/p>\n<p>Do they seriously think that this will endear the products to<br>\nthe TV viewer? On the contrary, I avoid products which are rammed<br>\ndown my metaphorical throat night after night with all the<br>\nsubtlety of a brick layer in a ballet troupe - no disrespect to<br>\nbrick layers.<\/p>\n<p>Please, please, please, whoever you are, have a little<br>\nconsideration for those who are on the receiving end of your<br>\nmessages, they can be overdone.<\/p>\n<p>T.N. RYALLS<\/p>\n<p>Jakarta<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/tv-advertising-1447899208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}