The recruitment process for domestic workers (ART) in Indonesia is\nundergoing transformation toward a more modern, safe, and standardised\nsystem. The changes are seen as crucial to address issues arising from\nlargely informal recruitment practices, including unclear worker\nidentities, mismatches with employers\u2019 needs, and the risk of fraud. To\naddress these challenges, Cicana has emerged as a digital recruitment\nplatform for domestic workers that integrates screening, training, and\nmatching within a single digital ecosystem. Since its establishment in\n2019, Cicana says it has served more than 6,000 customers and attracted\nover 1 million visits to its official site. The company also notes an\naverage of 2,367 potential new customers per month.<\/p>\n
To ensure workforce quality, the platform implements a seven-stage,\ndata-driven screening system. Based on internal data in 2025, of around\n3,249 workers applying monthly, only about 40.71% pass the initial\nregistration stage. Next, around 78.66% of those who pass registration\npass the background checks. However, only about 42.95% ultimately pass\nthe final verification before matching and placement.<\/p>\n
The seven stages include administrative documents validation,\nverification of worker history, checking digital footprints, profile\nverification interview, Behavioural Event Interview (BEI), emergency\ncontact verification, and placement consolidation.<\/p>\n
One of the main approaches used is the Behavioural Event Interview\n(BEI), a interviewing technique that probes a candidate\u2019s behavioural\nexperiences based on real past situations.<\/p>\n
CEO and Co-Founder Annisa Kartika said the seven-layer recruitment\nsystem not only screens candidates but also ensures a balance of\nexpectations between workers and employers. \u201cWith the seven-layer\nrecruitment system, Cicana ensures family safety while valuing domestic\nworkers as a worthy profession. The screening is not just about\nfiltering candidates but also understanding their profiles so that\nemployer and worker expectations stay balanced,\u201d she said.<\/p>\n
Founder Bagus Dwi Prasetyo added that the use of technology makes the\nrecruitment process more objective and measurable. \u201cWith technology\nsupport and the workforce that Cicana has, recruitment is standardised\nand fully data-driven. No more subjective assumptions; every step of the\nscreening is conducted in a measured way so the matching between\nemployers and domestic workers is safer, easier, and more effective,\u201d he\nsaid.<\/p>\n
Beyond recruitment, Cicana operates the LMS platform \u201cCicana School\nof ART\u201d to enhance competencies of domestic workers. The company notes\nofficial certification from OSS and the Ministry of Manpower of the\nRepublic of Indonesia as part of strengthening professional service\nstandards.<\/p>\n
The services offered include domestic workers, babysitters,\ncaregivers, and drivers with live-in, live-out, or temporary replacement\nstaff options. All recruitment is conducted online with a transparent\nsystem, with no wage deductions, and with clear employment agreements\nbetween all parties.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/transforming-art-recruitment-to-strengthen-family-security-1779537323", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }