PT Krakatau Steel (Persero) Tbk\/Krakatau Steel Group (KRAS) has\nofficially introduced its latest transformation strategy titled Kras\nReborn. This initiative represents a visionary step by the company to\nconvert global volatility dynamics and technological disruption into\nsustainable growth opportunities.<\/p>\n
The strategy marks a crucial phase for the company to move from mere\nsurvival towards the ambitious goal of becoming a resilient global steel\nindustry leader.<\/p>\n
Chief Executive Officer Akbar Djohan emphasised that this momentum\nrepresents a critical turning point for the company. \u201cWe must recognise\nthat Krakatau Steel has never lost its strength. We are currently\nawakening collective awareness of the substantial capabilities that have\nlong been dormant. Through Kras Reborn, we abandon survival mentality\nand begin moving with a champion mindset based on unlimited\ncollaboration and world-class quality standards,\u201d stated Akbar Djohan,\nwho also serves as Chairman of the Indonesia Iron & Steel Industry\nAssociation (IISIA) and Chairman of the Indonesian Logistics and\nForwarders Association (ALFI\/ILFA).<\/p>\n
He explained that the Kras Reborn strategy positions organisational\nenergy and workforce mental resilience as the primary foundation.\nThrough synergy between Resilient Mindset and Execution Excellence,\nevery company member is driven to deliver optimal performance amid\nindustry dynamics.<\/p>\n
\u201cThis transformation revolutionises human resources into\nbusiness-driven people fully supported by organisational agility. By\nmaking renewal through innovation the driving force, all these efforts\nconverge on a single collective vision: establishing Krakatau Steel as a\nnational pride with global standards through measurable and accountable\nKPI achievements,\u201d Akbar elaborated.<\/p>\n
The concrete acceleration of this transformation was affirmed in a\nstrategic agenda titled \u201cTransformation Navigation Strategy: From\nSurvival Mode to Reborn\u201d held at the Pusdiklat Building in Cilegon,\nBanten.<\/p>\n
Director of Human Resources Suryantoro Waluyo explained that the\nessence of Kras Reborn is comprehensive organisational energy\nintervention.<\/p>\n
The primary focus is not merely technical competency improvement, but\nrather alignment of work culture, mental resilience, and performance\noptimisation based on measurable targets.<\/p>\n
\u201cThis is necessary to ensure every individual within the company\noperates as a strategic business partner contributing directly to\ncompany revenue through activation of sense of awareness, sense of\nbelonging, and sense of urgency,\u201d he explained.<\/p>\n
Through Kras Reborn, the company has established a vision to achieve\nconsolidated revenue targets of US$1.6 billion as outlined in the 2026\nBusiness Plan.<\/p>\n
\u201cThis target is not merely a financial figure, but rather a mentality\ntransformation towards a Reborn State that emphasises agility and\ncross-entity collaboration between the holding company and subsidiary\ncompanies,\u201d he stated.<\/p>\n
He affirmed that with focus on completing tasks with direct impact on\nprofitability and efficiency, the company is committed to ensuring every\nKrakatau Steel member becomes a key driver in realising a\nnationally-valued pride with world standards through achievement of\nstrategic targets.<\/p>\n
The transformation includes not only a name change but also the\nlaunch of a new logo that visualises the spirit of synergy within the\nnational port ecosystem and supply chain.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/transformation-strategy-strengthens-organisational-foundation-to-achieve-sustainable-growth-1773161904", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }