'Trans TV' becomes seventh private network on air<\/p>\n
Annastashya Emmanuelle, The Jakarta Post, Jakarta<\/p>\n
Another private television station, Trans TV, aired its
\ninaugural broadcast on Friday, becoming the seventh local private
\ntelevision station on-air today.<\/p>\n
Seventy percent of its programming schedule will be filled by
\nentertainment shows, mainly imported but with the addition of
\nlocal talk shows and interactive quizzes, while the remainder of
\nits air time will be devoted to news.<\/p>\n
Friday's broadcast was aired in the Greater Jakarta area and
\nBandung, with plans to cover cities such as Surabaya, Yogyakarta,
\nSemarang, Surakarta and Medan from December.<\/p>\n
For its initial broadcasts, Trans TV will be on air for six
\nhours a day until December, mainly presenting local talk shows,
\nmusic video clips and quizzes, said a member of the station's
\nmarketing staff who refused to be named.<\/p>\n
The station is being run by some of the television industry's
\nbig names, such as Ishadi SK and Alex Kumara.<\/p>\n
Three other private television stations are currently gearing
\nup for their inaugural broadcasts, namely LaTV, TV7, and Global
\nTV.<\/p>\n
The government has imposed a deadline of October 2001 for the
\nprivate stations to begin broadcasting. Failure to meet the
\ndeadline will result in the stations having their licenses
\nrevoked and their Rp 1 billion guarantees forfeited.<\/p>\n
To avoid the government's penalty, TV7 had broadcast a test
\npattern since Monday while preparing for its experimental
\nbroadcast on Nov. 25, said the station's news manager Nugroho F.
\nYudho.<\/p>\n
TV7, owned by the Kompas-Gramedia group, plans to start with a
\nfive hour broadcast in November before moving to a 16 hour daily
\nschedule following its grand launch in early April next year.<\/p>\n
Similar to Trans TV, TV7's will present mainly entertainment
\nprograms with 25 percent of its air time devoted to news
\nbroadcasts. The main target of the station were up-market
\nfamilies, with some programs included to accommodate the lower
\nand middle class viewer, Nugroho explained.<\/p>\n
LaTV is owned by former manpower minister Abdul Latif, while
\nBimantara Group owns Global TV.<\/p>",
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