JAKARTA, KOMPAS.com - Toyota Motor Corporation (TMC) reported\nperformance that has not fully recovered at the start of 2026, with\nglobal production in February 2026 falling 3.9% year-on-year to 749,673\nunits.<\/p>\n
This correction extends the downward trend for four consecutive\nmonths, triggered by slowdowns in China and Japan.<\/p>\n
Citing Kyodo, Toyota\u2019s global sales also shrank 3.3% to 737,134\nunits. This figure marks the first decline in the last three months.<\/p>\n
The deepest weakness occurred in China, plummeting 11.5% to 78,457\nunits, amid tight competition and fewer working days due to the Chinese\nNew Year holidays.<\/p>\n
Meanwhile, domestic production in Japan fell 2.6% to 278,916 units,\ninfluenced by fewer operational days compared to the same period last\nyear.<\/p>\n
In the North American region, production shrank 9.1% to 159,237\nunits. A significant drop occurred in Canada, slumping 46.2% to 23,173\nunits, related to adjustments ahead of the sport utility vehicle (SUV)\nRAV4 model update.<\/p>\n
However, performance in the United States still showed a positive\ntrend. Production rose 3.4% to 110,978 units, driven by high demand for\nelectrified vehicles, particularly hybrids.<\/p>\n
From the sales side, the global market outside Japan fell 2.2% to\n614,870 units. Nevertheless, sales in the United States grew 3.2% to\n180,950 units.<\/p>\n
In contrast, the domestic Japanese market weakened 8.3% to 122,264\nunits, pressured by administrative factors ahead of the end of\nperformance-based environmental tax incentives at the end of March.<\/p>\n
Sales in China also dropped 13.9% to 82,471 units.<\/p>\n
This slowdown signal aligns with warnings previously issued by former\nToyota CEO Koji Sato.<\/p>\n
He assessed that the automotive industry is currently under great\npressure and heading towards a crisis phase. The statement was made in\nfront of hundreds of suppliers at a forum.<\/p>\n
He emphasised that the industry landscape is changing very rapidly,\nfrom the aggressiveness of Chinese manufacturers to the increasing role\nof software in vehicles. At the same time, external factors such as\ngeopolitics and tariffs continue to loom.<\/p>\n
This situation has led the automotive industry into a survival phase,\neven for Toyota, which has long been known for its strong manufacturing\nefficiency and production philosophy.<\/p>\n
Looking ahead, improving productivity and efficiency is key. Toyota\nhas begun making adjustments, including relaxing certain quality\nstandards through the \u2018Smart Standard Activity\u2019 programme to reduce\nwaste.<\/p>\n
This step shows that major players like Toyota also need to adapt\nmore quickly to maintain competitiveness amid increasingly complex\nindustry changes.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/toyotas-production-and-sales-decline-industry-pressure-intensifies-1775137879", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }