{
    "success": true,
    "data": {
        "id": 1920933,
        "msgid": "tourism-ministry-targets-2-23-million-australian-visitors-through-go-beyond-ordinary-campaign-1786762378",
        "date": "2026-08-15 08:30:49",
        "title": "Tourism Ministry Targets 2.23 Million Australian Visitors Through 'Go Beyond Ordinary' Campaign",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Tourism",
        "summary": "Indonesia's Ministry of Tourism is intensifying efforts to attract Australian tourists by targeting 2.23 million visits this year through the 'Go Beyond Ordinary' sales mission. Australia remains a strategic market, contributing 1.75 million visitors in 2025, with arrivals up 6.29% year-on-year as of June 2026. Recent events in Sydney and Melbourne generated potential transactions for 3,050 tourists, projected to bring in Rp78 billion in foreign exchange.",
        "content": "<p>The Ministry of Tourism is aiming to increase the number of\nAustralian tourists visiting Indonesia while encouraging them to explore\ndestinations beyond Bali and Jakarta. Australia is the second-largest\nsource of foreign tourists for Indonesia, with 1,754,750 visits recorded\nin 2025. By June 2026, arrivals had reached 864,750, marking a 6.29%\nincrease compared to the same period the previous year. The ministry has\nset a target of 2.23 million Australian visits for this year.<\/p>\n<p>To sustain this growth, the ministry launched the \u2018Go Beyond\nOrdinary\u2019 sales mission, holding events at Rydges World Square in Sydney\nand the Oaks Melbourne on Market Hotel. These events connected\nIndonesian tourism industry players with Australian travel partners to\nexpand tour packages and business transactions to a wider range of\ndestinations. The campaign promotes quality travel experiences,\nincluding nature, culture, marine tourism, gastronomy, and wellness.<\/p>\n<p>The initiative aims not only to boost arrival numbers but also to\nextend the length of stay, increase tourist spending, and strengthen the\ncompetitiveness of Indonesian tourism. The ministry collaborated with\ntourism associations, the Indonesian Consulates General in Sydney and\nMelbourne, Garuda Indonesia, and Melbourne Airport. The sales mission in\nAustralia successfully generated potential business for 3,050 tourists,\nwith a projected foreign exchange value of 4.4 million US dollars,\nequivalent to approximately Rp78 billion.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/tourism-ministry-targets-2-23-million-australian-visitors-through-go-beyond-ordinary-campaign-1786762378",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}