Toshiba to expand market via education<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
In a bid to boost sales, Japanese electronics maker Toshiba will
\nattempt to expand its market by entering the education sector.
\nThe company will donate 3,000 units of its newest 14-inch-wide
\ntablet PC, called the Satellite R10, to Pelita Harapan University
\nin Tangerang.<\/p>\n
\"This is the first program to be held in Indonesia where each
\nuniversity student will receive a notebook in the next academic
\nyear (2005\/2006) and use it to support their education,\" Lim Kim
\nMeng, the manager of Toshiba Singapore's distributor business,
\ntold a press conference on Thursday.<\/p>\n
\"In the future, we also plan to expand the program to the high
\nschool level,\" he said, adding that the notebooks would be handed
\nover in June.<\/p>\n
Gunawan Nugroho, chief representative of Dejian Distribution
\nLimited, Toshiba's distributor in Indonesia, said the program was
\naimed at achieving Toshiba's target of a 35 percent increase in
\nsales.<\/p>\n
\"We expect notebook sales to reach about 30,000 units this
\nyear. A recent survey by market analyst IDC Indonesia showed that
\nwe sold 21,000 notebooks last year, which was a 28.7 percent
\nincrease over the previous year,\" he said.<\/p>\n
Besides Pelita Harapan University, Toshiba is in the process
\nof negotiating with five other private universities in Indonesia.<\/p>\n
During the event, Toshiba also launched seven notebook models,
\nwith five of them -- the Portege M300, Portege S100, TECRA M3,
\nTecra S2 and Satellite R10 -- equipped with the Easy Guard
\nsystem.<\/p>\n
The system provides users with enhanced data security,
\nadvanced system protection, easy connectivity and flexible
\nexpandability to meet the needs and requirements of business. The
\nprices of the notebooks range from US$2,000 to $2,500.<\/p>\n
Lim explained that the notebooks were also equipped with the
\nadvanced protection system -- suitable for careless users,
\nincluding students, who might drop their notebooks or spill
\ndrinks on the keyboard. The system also protects the hard disk,
\nscreen and motherboard from accidental shocks, vibrations or
\nfalls. (001)<\/p>",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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