{
    "success": true,
    "data": {
        "id": 1060474,
        "msgid": "toraja-set-to-cultivate-its-tourism-potential-1447893297",
        "date": "1996-04-25 00:00:00",
        "title": "Toraja set to cultivate its tourism potential",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Toraja set to cultivate its tourism potential Text by Johannes Simbolon and photos by Mulkan Salmona In conjunction with its 13th Anniversary, The Jakarta Post is holding a Toraja cultural exhibition, Tammuan Toraya (Toraja's Gathering) at Bentara Budaya Jakarta from April 25 to May 5.",
        "content": "<p>Toraja set to cultivate its tourism potential<\/p>\n<p>Text by Johannes Simbolon and photos by Mulkan Salmona<\/p>\n<p>In conjunction with its 13th Anniversary, The Jakarta Post is<br>\nholding a Toraja cultural exhibition, Tammuan Toraya (Toraja's<br>\nGathering) at Bentara Budaya Jakarta from April 25 to May 5.<br>\nEarlier in March, the Post's reporter Johannes Simbolon and<br>\nphotographer Mulkan Salmona visited Tana Toraja to learn<br>\nfirsthand about the culture of the Torajans, the people of the<br>\nbeautiful land in the northern part of South Sulawesi. They<br>\nreport on their trip in the following stories and photographs.<br>\nMore stories and pictures on Pages 7, 8 and 9, including two<br>\nstories on Toraja's architecture and effigies by Stanislaus<br>\nSandarupa, a Torajan anthropologist who teaches at the University<br>\nof Hasanuddin in Ujungpandang.<\/p>\n<p>JAKARTA (JP): A French tourist describes Tana Toraja as<br>\nfollows: \"In many parts of the world, the old traditions can be<br>\nseen only in museums. In Toraja, the old tradition still exists,<br>\nis still lived.\"<\/p>\n<p>Torajans, who live in the regencies of Tana Toraja, Enrekang,<br>\nLuwu, Poleweli and Mamasa in the mountainous area of South<br>\nSulawesi and Central Sulawesi, have long been famous for their<br>\nculture and their land.<\/p>\n<p>Although its natural beauty is breathtaking, Toraja is<br>\nprimarily famous for its culture.<\/p>\n<p>The \"jewel from Celebes\" began sparkling after Dutchman Van<br>\nRijn visited it late last century. He was the first European to<br>\nvisit the area. Since then, anthropologists from around the world<br>\nhave gone there to study its unique culture. They have been<br>\nfollowed by tourists, who grow more in number every year.<\/p>\n<p>The most unique elements of the Torajan culture are the<br>\ncustoms concerning the dead and burial. They don't bury the dead<br>\nright away but wait for months, and in some cases years, until<br>\nthey have enough money and time to stage grand burial ceremonies<br>\nwhich last for days. Over a hundred buffaloes can be sacrificed<br>\nduring one ceremony. No less unique is the way they bury the<br>\ndead, in cliffsides, caves, big stones, and trees.<\/p>\n<p>The exotic culture originates from Toraja's traditional<br>\nreligion, Aluk Todolo, which is now categorized by the government<br>\ninto Hinduism, but touted by the hoteliers as animism in order to<br>\nattract tourists.<\/p>\n<p>Although the number of followers of this religion's has<br>\ndecreased -- they are mostly elder Torajans -- due to the arrival<br>\nof more contemporary religions to the area, Torajans still cling<br>\nto the old rituals, regardless of which religion they follow.<\/p>\n<p>Joseph Tangke, vice chairman of the Indonesian Guide<br>\nAssociation in Tana Toraja, said that during the Pacific Asia<br>\nTravel Association's 1974 conference in Jakarta, the Indonesian<br>\ngovernment declared Toraja a tourist destination.<\/p>\n<p>\"Some tourists had come earlier, if in small numbers,\" Joseph<br>\nsaid.<\/p>\n<p>The most visited tourist site in the area is the Tana Toraja<br>\nregency in South Sulawesi. Other regencies are rarely visited<br>\nbecause they lack tourist facilities and are not very accessible.<\/p>\n<p>To reach the town of Mamasa in the Poleweli and Mamasa<br>\nregency, for example, people must trek all day and there is only<br>\none telephone line available.<\/p>\n<p>Rudy Badil, a Kompas journalist who recently visited the<br>\nMamasa area, said, \"There are about 40 potential tourist spots<br>\nthere, where you can see coffins and graves, but they are only<br>\naccessible by trekking.\"<\/p>\n<p>By contrast, all tourist spots in Tana Toraja are accessible<br>\nby car.<\/p>\n<p>They include the unique rock graves hewn out of the cliffside,<br>\nlarge rocks and there are the cave graves with open coffins,<br>\nexposing human bones and skulls.<\/p>\n<p>These can be seen in almost all the villages, including the<br>\nmost well-known of Ke'te' Kesu, Londa, Lemo and Bori. Other<br>\nattractions include the child mummy in Sangalla; megalithic<br>\nmenhirs in Bori; and old tongkonan (boat-shaped houses) in Palawa<br>\nand Ke'te' Kesu.<\/p>\n<p>Visitors who prefer panoramic views can travel to Batu Tumonga<br>\non Mt. Sesean, from which they can look down on the breathtaking<br>\nscene of Rantepao and its surroundings.<\/p>\n<p>\"There are 59 tourist spots in Tana Toraja. Most of which<br>\ndisplay the culture,\" said Dalipang, chief of Tana Toraja's<br>\ntourism office.<\/p>\n<p>Tourist facilities in Tana Toraja are plentiful. There are<br>\nabout 1,500 rooms available, including star-rated hotels, economy<br>\nhotels and homestays, with prices ranging from Rp 7,000 (US$3) to<br>\nRp 231,700 ($100) per day. The star-rated hotels are concentrated<br>\nin Rantepao, the main tourist spot, and Tana Toraja's capital,<br>\nMakale.<\/p>\n<p>About 100 guides, local youths who speak English, French,<br>\nGerman and Italian, are available in Rantepao, with fees ranging<br>\nfrom Rp 25,000 to Rp 50,000 per day.<\/p>\n<p>For visitors who want to travel the area alone, a tour service<br>\nin Rantepao, Jet, which is managed by the local branch of<br>\nIndonesian Guide Association, hires out bicycles at Rp 7,000 per<br>\nday and motorbikes at Rp 30,000 per day.<\/p>\n<p>The number of visitors is steadily increasing. According data<br>\nfrom the Tana Toraja Tourism Office, about 12,500 foreign<br>\ntourists and 84,000 domestic tourists arrived in the regency in<br>\n1984. Ten years later, foreign tourist arrivals have risen to<br>\n55,000 and domestic tourists to 200,000.<\/p>\n<p>Sam Lande, manager of the Toraja Garden Cottages in Rantepao,<br>\nTana Toraja said that during the peak season, from June to<br>\nSeptember, all accommodation in the area is fully booked.<\/p>\n<p>\"Some tourists end up sleeping in hotel lobbies,\" he said.<\/p>\n<p>France has sent the largest number of visitors, followed by<br>\nGermany, the Netherlands, the U.S., and Italy. Tourists from<br>\nAsia, including Japan, Malaysia, Singapore and Taiwan, who are<br>\ngenerally considered as not being very interested in culture,<br>\nhave also recently begun arriving.<\/p>\n<p>Stanislaus Sandarupa, a lecturer at the Hasanuddin University,<br>\nwho moonlights as a guide, said, \"French tourists are very<br>\nspecial. They never look bored, moving from one village to<br>\nanother where they see the same things. Tourist from America will<br>\nusually comment 'it is a repeat',\"<\/p>\n<p>The regency, which is expecting to earn Rp 400 million from<br>\ntourism this year -- a quarter of its total revenue -- is now<br>\nplanning ways to develop the sector and especially to increase<br>\nlengths of stay. This task has been handed over to the newly-<br>\nformed Tana Toraja Tourist Promotion Board.<\/p>\n<p>On average, tourists who come in groups stay for about two<br>\ndays and backpackers stay 10 days.<\/p>\n<p>Tana Toraja's regent, Tarsis Kodrat, said \"We have many<br>\nstunning mountains, hills and jungles which remain uncultivated.<br>\nWe call on the interested private sectors to cultivate these<br>\npotential tourist sites.\"<\/p>\n<p>One problem faced is that Tana Toraja can't make a definite<br>\ncalender of events because most cultural events, which are all<br>\norganized by the local people, can't be scheduled a year ahead.<br>\nThe funeral ceremony, which attracts many tourists, can suddenly<br>\nbe canceled by the family holding it, even though it has been<br>\nprepared for months.<\/p>\n<p>\"So, if tourists are lucky they can get to see a funeral<br>\nceremony, meaning they arrive at a time when there is a funeral<br>\nceremony being held,\" said Joseph.<\/p>\n<p>Although Tana Toraja can be reached by land, sea and air,<br>\ntransportation is another problem.<\/p>\n<p>Most visitors prefer traveling the 350 kilometers from<br>\nUjungpandang to Rantepao by car, which can take seven to eight<br>\nhours.<\/p>\n<p>Others go by ship to the town of Pare-Pare and continue on to<br>\nRantepao by car for another three hours. The road stretches along<br>\nthe coast but there are no spectacular views that help pass the<br>\ntime, except in the area close to Tana Toraja.<\/p>\n<p>Flights from the airport in Hasanuddin to Pongtiku airport in<br>\nRantepao, which take about half an hour, provide spectacular<br>\nviews. Unfortunately, the runway at Pongtiku is too short to<br>\nserve large airplanes. One 17-seat Cessna flies the route once a<br>\nday.<\/p>\n<p>\"Extension of the Pongtiku runaway is now in progress, which<br>\nwill enable bigger airplanes to land. When completed, we hope<br>\nmore people will come here,\" said Tarsis.<\/p>\n<p>The saying \"Toraja After Bali\" has repeatedly been mentioned<br>\nto promote the area. Toraja has far to go to realize the dream.<br>\nIf access to the area is not improved, there might be a new<br>\nsaying: \"It's a long, long way from Bali to Toraja\".<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/toraja-set-to-cultivate-its-tourism-potential-1447893297",
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    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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